Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Travel industry charmed by largest ever Rotorua Roadshow

Australian travel industry left charmed by largest ever Rotorua Roadshow

Sydney, Australia – 24 August 2017 - Destination Rotorua and the largest ever group of local tourism operators have the Australian travel industry buzzing. The 2017 Rotorua Tourism Roadshow has been a resounding success with hundreds of Australian agents and travel decision influencers attending various functions over the course of the week.

“This is the fourth year we have lead a contingent to Australia,” saysDestination Rotorua Trade Manager Patrick Dault. “This is strategically timed to coincide with the end of the Tourism New Zealand consumer campaign and a key booking time for consumers looking to travel.”

Destination Rotorua has been supported at the road show by Tourism New Zealand, Air New Zealand and a range of local tourism operators, helping to ensure a successful week on the East Coast of Australia. Accompanying the road show are training events positioned strategically prior to the upcoming high season, ensuring Rotorua is at the forefront of agents agendas.

“Off the back of Tourism New Zealand being declared ‘Best Tourism Office’ and Air New Zealand taking the title of the most reputable company in Australia, there has never been a better time to convince Australians to visit Rotorua,” says Mr Dault. “Our strategy is to increase the Australian visitor’s length of stay by showcasing our quality tourism operators and leveraging our culture and creativity through our innovative retail space. The objective resulting in increased visitor spending for our local economy.”

Focusing on Rotorua’s unique points of difference, each tourism operator engaged with travel agents and key business events clients to deliver valuable training and education about their respective products. With many operators attending for the second year running, the appetite for the Roadshow doesn’t seem to be slowing down.

OGO Sales & Marketing Manager Anna Rogers said Australia is their number one international visitor market so attending the ‘in market’ events is vitally important for their business.

“It is a great opportunity for us to align our marketing message with that of Destination Rotorua’s, as well as catching up with some of our key wholesale partners and provide them with updates prior to high season.”

It wasn’t all business for the Australian travel community however, with attendees treated to a fashion show by Rotorua designers Mereana Ngatai and Kharl WiRepa .The Pop-Up Fashion show paid homage to Rotorua’s unique Maori culture with a contemporary twist.

Flight Centre Trainer Moana Mcrae attended the Sydney event with a group of trainees and reported that the following morning they all walked into class excited about the event and with plans to visit Rotorua to experience all of the activities and attractions on display in the near future.

“The fashion show was so unique and mesmerising,” says Ms Mcrae. “It did an amazing job of highlighting contemporary Maori culture and was a true perception changer for Rotorua. I don’t think anyone in attendance left without a desire to visit and enthusiasm to send clients to experience the magic of the region.”

The events included a prize-draw for a $5,000 trip to Rotorua, including airfares, accommodation and activities, all courtesy of Air New Zealand and Roadshow participants. Runner up prizes included a myriad of goodies from across the Tasman. The Australian roadshow visited the Gold Coast, Brisbane, Sydney and Melbourne.

The 2017 Rotorua Tourism Roadshow was presented by Destination Rotorua, supported by Tourism New Zealand and Air New Zealand and participants included Skyline Rotorua, OGO, Agroventures Adventure Park, Polynesian Spa, Tamakai Maori Village, Redwoods Treewalk, Hells Gate & Wai Ora, Kawarau Jet, Rotorua Duck Tours, Canopy Tours, River Rats, Te Wairoa – The Buried Village, Taupo Tandem Skydive, Ngai Tahu Tourism and Millenium Hotel Rotorua.


© Scoop Media

Business Headlines | Sci-Tech Headlines


National: National Backs Businesses With $10k JobStart

National will provide a $10,000 cash payment to businesses that hire additional staff as part of our commitment to keeping New Zealanders in jobs, National Party Leader Todd Muller and Finance spokesperson Paul Goldsmith have announced. Our JobStart ... More>>


DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>


Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>


ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>


Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>


RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>


Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>


Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>


Auckland Airport: Thousands Of Kiwis Travelling For Queen’s Birthday Weekend

Confidence in domestic travel is beginning to steadily ramp up, with thousands of Kiwis travelling within New Zealand for Queen’s Birthday.
Nearly 400 flights will be operating to and from Auckland Airport over the long weekend... More>>


Science Media Centre: Understanding 5G Concerns – Expert Q&A

Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>


RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>


Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>


Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>