Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

TV Panel to Increase by 50% with Nielsen Contract Extension

29 September 2017

TV Panel to Increase by 50% with Nielsen Contract Extension

High definition TV measurement is on its way with a 50% increase to the PeopleMeter panel coming next year, following the extension of Nielsen’s contract to supply ratings to the New Zealand market to 2022.

The New Zealand TV panel will be expanded from 600 to 900 households – from around 1500 to 2250 individuals. The change will be progressively implemented from February to September 2018, giving the market an even sharper picture of New Zealand’s changing viewing behaviour.

Nielsen’s NZ television measurement contract has been extended by four years to June 2022. The decision was reached by the NZ Television Broadcasters Group in conjunction with the Commercial Communications Council after considering responses from global audience measurement companies.

The expansion of the panel means that as the range of video viewing options continues to increase, it will pave the way for integrated video viewing audience measurement across broadcast and online.

Nielsen’s development of both television and online video audience measurement through panels and online tracking tools is state of the art audience measurement says Caroline Atford, Executive Director Media, Nielsen NZ.

“The panel expansion is key to delivering more robust, granular measurement to the NZ market and sets the foundations for a future-proof total video audience measurement solution, across all screens and devices,” she says.

“Nielsen is committed - both globally and locally in NZ - to measuring the total audience. The entire team at Nielsen have worked hard to deliver an impeccable standard of service and we’re thrilled to be continuing this partnership with the New Zealand TV industry.”

Louise Bond, Chair of the Commercial Communications Council says: “This panel expansion is great news for advertisers and agencies. Accurate media measurement is at the core of our industry and this panel expansion reflects the need to continuously improve our measurement processes for both individual media channels and is a critical step to accurate audience measurement across channels. We’ll continue to work closely with Nielsen and the Television Broadcasters Group to develop our total video measurement capability.”

ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 




Barfoot & Thompson: Auckland Rental Prices Inch Up Again, But Upward Trend Could Ease In Coming Months

Data from nearly 16,000 rental properties managed by real estate agency Barfoot & Thompson shows Auckland’s average weekly rent rose by $6.12 (or 1 percent) during the second quarter... More>>

ComCom: Draft Report Says Regulatory System Favours Established Building Products
The Commerce Commission’s draft report into competition in the residential building supplies industry has identified two main factors negatively impacting competition... More>>

Statistics: Annual Wage Inflation Rises To 3.4 Percent
Wage inflation, measured by the labour cost index (LCI), was 3.4 percent in the year ended June 2022, while average ordinary time hourly earnings rose 6.4 percent, Stats NZ said today... More>>

ALSO:



Heartland: Retirees Facing Pressure From Higher Cost Of Living And Increasing Debt In Retirement

Heartland has seen a significant increase in Reverse Mortgages being used to repay debt. Among the most affected by the increasing living costs are retirees, many of whom are trying to get by on NZ Super alone... More>>


APEC: Region’s Growth To Slow Amid Uncertainties And Crises
Economic growth in the APEC region is expected to slow this year amid soaring inflation, a protracted war in Ukraine and heightened uncertainties, on top of the continuing impact of the pandemic and virus mutations that are draining resources, according to a new report by the APEC Policy Support Unit... More>>


Financial Markets Authority: Survey Sheds Light On New Zealanders’ Experiences With Financial Sector
Most New Zealanders are confident in their ability to make financial decisions, but only one-fifth say they are in a secure financial position... More>>