Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


TV Panel to Increase by 50% with Nielsen Contract Extension

29 September 2017

TV Panel to Increase by 50% with Nielsen Contract Extension

High definition TV measurement is on its way with a 50% increase to the PeopleMeter panel coming next year, following the extension of Nielsen’s contract to supply ratings to the New Zealand market to 2022.

The New Zealand TV panel will be expanded from 600 to 900 households – from around 1500 to 2250 individuals. The change will be progressively implemented from February to September 2018, giving the market an even sharper picture of New Zealand’s changing viewing behaviour.

Nielsen’s NZ television measurement contract has been extended by four years to June 2022. The decision was reached by the NZ Television Broadcasters Group in conjunction with the Commercial Communications Council after considering responses from global audience measurement companies.

The expansion of the panel means that as the range of video viewing options continues to increase, it will pave the way for integrated video viewing audience measurement across broadcast and online.

Nielsen’s development of both television and online video audience measurement through panels and online tracking tools is state of the art audience measurement says Caroline Atford, Executive Director Media, Nielsen NZ.

“The panel expansion is key to delivering more robust, granular measurement to the NZ market and sets the foundations for a future-proof total video audience measurement solution, across all screens and devices,” she says.

“Nielsen is committed - both globally and locally in NZ - to measuring the total audience. The entire team at Nielsen have worked hard to deliver an impeccable standard of service and we’re thrilled to be continuing this partnership with the New Zealand TV industry.”

Louise Bond, Chair of the Commercial Communications Council says: “This panel expansion is great news for advertisers and agencies. Accurate media measurement is at the core of our industry and this panel expansion reflects the need to continuously improve our measurement processes for both individual media channels and is a critical step to accurate audience measurement across channels. We’ll continue to work closely with Nielsen and the Television Broadcasters Group to develop our total video measurement capability.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>


Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>