Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New partnership to grow Chinese tourism in NZ


New partnership to grow Chinese tourism in NZ

Christchurch Airport and Auckland Tourism, Events and Economic Development (ATEED) have signed a memorandum of understanding which will help New Zealand businesses tap into Chinese e-commerce platform Alibaba.

The MOU will see the parties work together to help small to medium sized Kiwi businesses from both regions sell products and services to hundreds of millions of Chinese consumers who use the range of digital platforms owned by the e-commerce giant.

Christchurch Airport’s Chief Aeronautical and Commercial Officer Justin Watson says the MOU is unique and has enormous potential.

“This is a great example of two large organisations – at either end of the country – working together to grow New Zealand’s collective tourism and export success. In short, the MOU will enable kiwi businesses to connect and do business with the record number of Chinese visitors coming to New Zealand – before, during and after their trip.

The MOU will focus on three key areas – growing Chinese visitors’ spend in New Zealand via Alipay, growing bookings via online travel store Fliggy and encouraging micro-exporting opportunities through Tmall.

ATEED General Manager Destination, Steve Armitage says “China is a key market for Auckland’s visitor economy. This partnership will help make the Auckland region more accessible and appealing to these high-value visitors.

“As Auckland’s economic growth and tourism promotion agency, this presents a fantastic opportunity for ATEED to help Auckland businesses gain access into the Chinese market. It will also make it easier for Chinese visitors to pre-book travel to Auckland, and utilise the platform for purchases when they are here.”

Already, the Airport’s world-first partnership with Alibaba has seen more than 3,000 business express an interest in becoming Alipay merchants. The next phases of the project will see the Airport, through its ‘South’ brand, launch stores on Fliggy and Tmall.

Justin Watson expects the new MOU will spark significant interest from businesses in and around greater Auckland.

“Alipay has 520 million Chinese users, Fliggy has 220 million members and Tmall Global has more than 515 million … this presents a huge opportunity for kiwi businesses.”

Justin Watson says the Christchurch Airport-led project makes it easy for kiwi businesses to sign up and take advantage of this, even translating marketing materials.


“This is about using the power of the internet to make it easier for New Zealand businesses, of all sizes, to do business internationally. The potential is huge and we are incredibly proud to be working alongside ATEED and creating this opportunity for our place in the world.”

END

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>

ALSO:

Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>