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New tourism team for Northland

April 11, 2019

Northland Inc has a new tourism team working to promote the region to domestic and international visitors.

Sarah Archer, the new Destination Marketing Assistant started in March and has come from a background of tourism marketing.
Having managed Clapham's National Clock Museum in Whangarei and worked as acting tourism and promotions manager at Whangarei District Council, she will be focusing on organising and hosting trade and media visits and promoting Northland at trade and media events, as well as working on digital/social media campaigns.

“I’m looking forward to working with the team at Northland Inc to help get projects and visions over the line. And I’m looking forward to engaging with operators and the public to promote Northland to domestic and international visitors,” she said.
Meanwhile, Trade Marketing Manager, Karly Bent, is to depart the team after four and a half years with Northland Inc.
She said her time within the Destination Marketing Team had been exciting, watching year-on-year growth of visitor numbers.
“I have enjoyed working with our Northland tourism operators and members of our hospitality and tourism sectors,” Ms Bent said.
Tania Burt, who took up the role of General Manager Destination this month said the regional tourism industry had benefitted immensely from the work that Karly had achieved.
“We aim to continue on with this positive forward momentum to nurture and grow the visitor economy in Northland. I am looking forward to building a new destination team and welcome Sarah’s experience and passion for Northland.”

Ms Burt is coming to Northland Inc from her role as Waitangi Treaty Ground’s Business Development Manager.

Acting CEO of Northland Inc, Vaughan Cooper, said the incoming team has an exciting mix of skills and experience.
“This is essential as the Destination function encompasses promoting Northland to tourists, investors and people who want to live here, as well as working with partners and stakeholders on infrastructure and product development,” he said.

“Karly has been with the team for four and a half years and is looking forward to taking a break from travelling to spend some quality time with her family.

“I want to thank Karly her for the dedication and commitment she has given the organisation over this period, as well as stepping up over the last few months as Acting GM Destination and Tourism.

“Tourism continues to be one of the best performing sectors in Northland and highlights the importance of the work we do with iwi, government, industry and other key partners to target interventions in product and destination development and management,” he said.
Contact Northland’s tourism team at

*** ENDS ***

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