Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Study shows many senior managers distrust big data

Study shows many senior managers distrust big data

A new Massey University study shows many top executives are failing to capitalise on the benefits of big data, preferring to rely on their own intuition.

Dr Nazim Taskin and Professor David Pauleen from Massey’s School of Management, with colleagues from Auckland and Queensland Universities, surveyed 116 managers from predominantly large and medium-sized New Zealand businesses. The aim was to examine the impact of data analytics on managerial decision-making.

While there is growing awareness of big data, most managers are cautious about using analytics for making decisions due to concerns about data reliability, Dr Taskin says.

“Nearly two-thirds of the managers interviewed said they had no confidence or trust in big data, preferring to rely instead on their intuition and experience to make decisions,” he says. “One-quarter of participants also confessed they had only a modest knowledge of what big data is, or what it can do.”

The study also found those who favoured analytics over intuition were more often mid-level managers who were not in a position to use big data insights for strategic company decisions.

“Our research revealed top executives are generally not as competent as they could be in using analytic tools and techniques,” Dr Taskin says. “It seems they rely on other managers within the organisation to generate big data insights, and those insights are used to confirm their own intuition or are ignored if they conflict with their gut feeling.”

This is not to say that using intuition is wrong, Dr Taskin says.

“Data analytics should complement, not replace, intuition. But, to make wise decisions, top level executives need to be able to judge the relevance, value and ethical implications of big data insights.”

The study also showed conflicting notions of the value of big data between top-level and mid-level managers. Mid-level managers tended to seek insights to improve business processes, while top-level executives sought insights to improve the company’s bottom line.

Dr Taskin says developing the technical understanding of analytics within the top tiers of management will ensure organisations receive the most value from the data they collect.

“Simply collecting data without the skills to analyse it is costly, and analysis without direction can be deadly,” he says. “On a positive note, it’s clear that once a manager experiences good outcomes with big data, it builds confidence in applying analytics tools more regularly.”

Dr Taskin is now undertaking further research to better understand the impact of intuition and data analytics on decision-making among senior managers.

“We hope further investigation will allow us to identify the factors inhibiting the effective use of big data, and how these might be remedied.”

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: RBNZ To Implement $30bn Large Scale Asset Purchase Programme Of NZ Govt Bonds

The Monetary Policy Committee (MPC) has decided to implement a Large Scale Asset Purchase programme (LSAP) of New Zealand government bonds. The negative economic implications of the coronavirus outbreak have continued to intensify. The Committee ... More>>

ALSO:

Elevate NZ: Venture Fund To Lift Productivity

The Government’s new $300 million venture capital fund - announced in last year’s Budget – is now open for business as the Elevate NZ Venture Fund. Finance Minister Grant Robertson says lifting New Zealand's productivity requires well-functioning ... More>>

ALSO:


COVID-19: Case Confirmed In NZ – Expert Reaction

After spreading across the globe for months, the first case of COVID-19 has been reported in New Zealand. The Ministry of Health says the risk of a community outbreak is low, due to their preparedness and the high awareness of the disease. The Science ... More>>

ALSO:

Agriculture: New Legislation To Boost Organics

New organics legislation will boost consumer confidence and help grow an innovative sector, says Food Safety Minister Damien O’Connor. “The Organics Product Bill, introduced to Parliament this week, aims to increase consumer confidence when purchasing ... More>>

ALSO:

Biodiversity Policy: Misinformation Circulating

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>

ALSO: