Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Guesswork and dumb luck are no longer enough

Guesswork and dumb luck are no longer enough, says leading technology business


A quirky, interactive event aimed at businesses struggling to understand who their clients really are (or should be) will be an eyeopener for many, says Australasian business solutions company, Fusion5.

Hot on the heels of some significant international data breaches, the event will be calling out those who are ‘risking it all’ by relying on Excel spreadsheets or documents to keep their customer data safe from hackers, disgruntled employees and competitors. The Guess Who event is designed to help businesses use CRM (customer relationship management) software in the cloud as a means to reduce costs, increase sales revenue and apply industrial-strength security to their irreplaceable data.

As well as highlighting security issues, data integrity will be another crucial issue discussed at the event, says Kristy Brown, Fusion5’s General Manager - CRM. "While protection of data is front of mind for all businesses today, the quality of the data is also a key concern. We live in a data-driven world, where customers and prospects expect higher and higher levels of personalisation and service, so collecting and using data smartly is paramount. You can’t rely on guesswork and luck."

Fusion5’s Guess Who event will include hands-on participation, interactive examples of CRM in action, presentations from technology specialists, real-life examples of how to do it right, and for the overwhelmed - a FREE ‘Customer Relationship’ therapy session with a Fusion5 CRM expert.

When: 3-5pm, 25th September 2019

Where: Microsoft House, Level 5/22 Viaduct Harbour Ave, Auckland, 1010

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Government: Delivering Lower Card Fees To Business

Commerce and Consumer Affairs Minister David Clark has today announced the Government’s next steps to reduce merchant service fees, that banks charge businesses when customers use a credit or debit card to pay, which is estimated to save New Zealand businesses ... More>>

SEEK NZ Employment Report: April 2021

OVERVIEW OF APRIL 2021: STATE OF THE NATION: April, for the second consecutive month, saw the highest number of jobs ever advertised on seek.co.nz. Applications per job ad fell 9% month-on-month (m/m). SEEK job ads were up by 12% m/m. SEEK job ads were ... More>>

Commerce Commission: Warns Genesis Over Business Billing Errors

The Commerce Commission has issued a warning to Genesis Energy Limited about billing errors concerning electricity line charges to business customers. Genesis reported the errors to the Commission. The Commission considers that Genesis is likely to ... More>>

Stats: Lower Job Security Linked To Lower Life Satisfaction

People who feel their employment is insecure are more likely than other employed people to rate their overall life satisfaction poorly, Stats NZ said today. New survey data from the March 2021 quarter shows that 26 percent of employed people who thought ... More>>

The Conversation: The Outlook For Coral Reefs Remains Grim Unless We Cut Emissions Fast — New Research

A study of 183 coral reefs worldwide quantified the impacts of ocean warming and acidification on reef growth rates. Even under the lowest emissions scenarios, the future of reefs is not bright. More>>

The Conversation: Why Now Would Be A Good Time For The Reserve Bank Of New Zealand To Publish Stress Test Results For Individual Banks

Set against the backdrop of an economy healing from 2020’s annus horribilis , this week’s Financial Stability Report (FSR) from the Reserve Bank (RBNZ) was cautiously reassuring: the country’s financial system is sound, though vulnerabilities remain. More>>