Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kiwi vaping campaign attracts international attention

Kiwi vaping campaign attracts international attention

The latest marketing campaign by the largest Kiwi-owned vaping company is attracting international attention.

Alt New Zealand’s campaign, which includes late night televisions commercials, comes as the Government is set to introduce legislation to regulate vaping, with advertising in their sights.

Launched last weekend, Alt believes its campaign is necessary to stop Big Tobacco companies now diversifying into vaping from robbing Kiwi-owned companies like theirs of local market share. It could mark the last significant advertising by a vaping company in New Zealand.

Director of Alt New Zealand, Jonathan Devery, says the campaign has not only received a lot of positive attention nationwide, but has won over some significant industry voices overseas.

Two examples are UK-based Planet Of The Vapes and Vaping Post in France. Both have run lead stories on their influential websites.

Replacing people holding cigarettes with vegetables, the marketing campaign aims to highlight the ridiculousness that people can’t be shown smoking nor can any health claims about vaping be made, despite its proven effectiveness as a smoking cessation tool.

Mr Devery and his business partner, Ben Pryor, agree with restricting vaping marketing akin to the alcohol industry. However, they do not believe that vaping should be treated like tobacco and all marketing prohibited as smokers need to be aware that a healthier alternative is available.

“The Government is currently driving a great public health campaign to encourage smokers to switch to vaping. Alt’s latest campaign simply reinforces that message, even if we’re forced to be somewhat imaginative.

“However, going forward why should it be solely taxpayers funding campaigns to encourage Kiwis to quit smoking via vaping? Private businesses like ours should also be allowed to spread the message in a responsible, restricted, and regulated way.”

Alt has yet to hear if the Advertising Standards Authority has received any complaints.

“What we do know is that people are not rushing to their phones or computers to lay complaints. Most Kiwis simply don’t have a problem with responsible anti-smoking advertising like ours,” says Jonathan Devery.

Links to stories on Planet Of The Vapes and Vaping Post websites:

https://fr.vapingpost.com/publicite-baroud-dhonneur-pour-la-vape-en-nouvelle-zelande/

https://www.planetofthevapes.co.uk/news/vaping-news/2019-09-03_cheeky-end-to-advertising.html

www.getalt.co.nz

Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Forest And Bird: Misinformation Circulating On Biodiversity Policy

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>

ALSO:

NIWA: Scientists Say Methane Emitted By Humans ‘vastly Underestimated’

NIWA researchers have helped unlock information trapped in ancient air samples from Greenland and Antarctica that shows the amount of methane humans are emitting into the atmosphere from fossil fuels has been vastly underestimated... More>>

ALSO:

SMC Expert Reaction: Record Dry Spells And Effects On Forests

With no rain forecast before Sunday, Auckland is about to break a record for the city's longest dry spell. Niwa says Auckland is likely to hit 40 consecutive days without rain this weekend . The upper North Island is seeing severe meterological ... More>>

ALSO:



Reserve Bank: Official Cash Rate Remains At 1.0 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment is at or slightly above its maximum sustainable level while consumer price inflation is close to the 2 percent mid-point of our target range. ... More>>

ALSO:

Science Media Centre: Novel Coronavirus Detected In China – Expert Reaction

The virus was detected after more than 40 people were hospitalised with pneumonia in Wuhan City, China and the outbreak traced to a large animal and seafood market. The Centers for Disease Control and Prevention reports that person-to-person transmission ... More>>

ALSO:

NZ First: Launch Of Parliament Petition To Remove Aluminium Dross

This afternoon to a crowd of over 100 people in Mataura -- Mark Patterson, New Zealand First List MP based in Clutha-Southland launched a parliamentary petition regarding the aluminium dross issue in Mataura, Southland. The petition asks that the House ... More>>

ALSO: