Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

The creative sector: NZ’s missed opportunity?

A report released today sheds light on the challenges and opportunities facing New Zealand’s $17.5 billion creative sector.

ExportNZ executive director Catherine Beard welcomes the release of the New Zealand Creative Exporters report. She says the sector, which employs 6.8% of the national workforce, has a proven track record but also risks becoming a "missed opportunity" for the country.

The success of the wider creative sector, which includes advertising, design, film, games, mixed reality, music, arts and publishing, has been greatly influenced by the success of our local film and screen industry, which fosters a spirit of collaboration.

One of the key points of difference for the New Zealand creative sector has been access to the right people, due to our small size and supportive environment.

However, the sector is hamstrung by several key factors.

"The creative sector needs to focus on international opportunities to spread the peaks and troughs of project-based work and diversify opportunities, but at the same time, it faces challenges in understanding and accessing those markets. Doing business in these regions can be quite challenging and often too difficult."

New Zealand’s geographic position and data security can also be major issues.

"Although the traditional market for creative exports is the US and the emerging market is China, we need to broaden our scope, moving into South America, South East Asia and India, which means increased travel costs to cement relationships."

Catherine Beard says international businesses see the value of partnering with a New Zealand creative organisation due to our global reputation and the ease of doing business here. However, there is a risk that often they want only our IP and not to collaborate.

Beard says creative exporters should collaborate and reach out for support as much as possible.

"This report published today is a fantastic resource for creative exporters, as it will help them understand their own sector and is full of helpful tips from leading creative exporters.

"Having people on the ground in overseas markets can be a huge benefit to overcoming distance and language barriers. Alternatively, SMEs can gain encouragement from others in the sector and the likes of New Zealand Trade and Enterprise, ExportNZ and creative peak body WeCreate."


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Paymark: Lockdown Equals Slowdown For Some

The three days of lockdown for Auckland earlier this month made a clear impression on our retail spending figures. While only Auckland moved into Level 3 lockdown, the impact was felt across the country, albeit at different levels. Looking at the ... More>>

Infrastructure Commission: Te Waihanga Releases Report On Water Infrastructure

The New Zealand Infrastructure Commission, Te Waihanga’s latest discussion document highlights the importance of current reforms in the water sector. Its State of Play discussion document about water infrastructure is one of a series looking at the ... More>>

Sci-Tech: Perseverance Rover Lands On Mars – Expert Reaction

NASA has landed a car-sized rover on the red planet to search for signs of past life. The vehicle has more instruments than the four rovers preceding it, and it’s also carrying gear that could help pave the way for human exploration of Mars. The ... More>>

ALSO:


ASB: Quarterly Economic Forecast Predicts OCR Hike As Early As August 2022

Predictions of interest rate rises have been brought forward 12 months in ASB’s latest Quarterly Economic Forecast. Chief Economist Nick Tuffley now expects the RBNZ to begin raising the OCR from its current level of 0.25% as early as August ... More>>

ACT: Matariki Almost A Half Billion Dollar Tax On Business

“Official advice to the Government says an extra public holiday at Matariki could cost almost $450 million,” ACT Leader David Seymour can reveal. “This is a perfect example of the Prime Minister doing what’s popular versus what’s responsible. ... More>>

Genesis: Assessing 6,000 GWh Of Renewable Generation Options For Development By 2025

Genesis is assessing 6,000 GWh of renewable generation options for development after starting a closed RFP process with 11 partners. Those invited to participate offer a range of technologies as Genesis continues to execute its Future-gen strategy to ... More>>

OECD: Unemployment Rate Stable At 6.9% In December 2020, 1.7 Percentage Points Higher Than In February 2020

The OECD area unemployment rate was stable at 6.9% in December 2020, remaining 1.7 percentage points above the level observed in February 2020, before the COVID-19 pandemic hit the labour market. [1] In December, the unemployment rate was also stable ... More>>

Stats NZ: Unemployment Drops To 4.9 Percent As Employment Picks Up

The seasonally adjusted unemployment rate dropped to 4.9 percent in the December 2020 quarter, from 5.3 percent in the September 2020 quarter, Stats NZ said today. Last quarter’s unemployment rate of 5.3 percent followed the largest increase observed ... More>>