Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Two Million Kiwis Looking For A Black Friday Bargain

‘Tis the season to spend and save, with festive sales events like Black Friday fast approaching, but many Kiwis will kick off the sales season with closed wallets, new research by comparison site Finder reveals.

A recent survey by Finder of 1,210 respondents has revealed that more than half (53%) of Kiwis aged 18 and over – equivalent to 2 million1 people – will only shop the festive sales if the price is right.

That leaves 47% who wouldn’t be enticed by discounts this Black Friday.

Kevin McHugh, Finder’s publisher in New Zealand praised Kiwis on their plans to hold onto their money at a time of year that is full of temptation.

“A sales season splurge is likely to be low priority this year for households affected financially by the pandemic.

“While Black Friday is a great time for discounts that you don’t usually see at any other time of the year, it’s important to do your research to be sure you’re getting the best deals.”

The survey asked Kiwis how much of a discount would tempt them to shop and found that on average, it would take a 47% discount to turn heads for Kiwi shoppers this sale season.

More than one third of Kiwis (35%) would only shop if the discount was bigger than 50%.

“It's encouraging to see that people aren't likely to be tempted by mediocre discounts into purchasing products they might not need,” McHugh said.

Finder surveyed residents from 12 countries from around the world on whether they would shop the Black Friday sales this year.

The research found that Kiwis are one of the least likely to take part, with only Italians less likely to get involved.

“Black Friday has only started to take off in New Zealand in the last few years but we’re seeing interest from Kiwis grow each year.”

McHugh wished to remind consumers that shopping smart during sale time could help unlock big savings in the lead up to the festive season.

“If you find the right deals, pre-Christmas sales events like Black Friday and Cyber Monday can be a great way to stock up on gifts at a discount.

“Christmas is renowned for putting a strain on the back pocket so anything you can do to cut costs ahead of time will be a lifesaver come December 25.

“Retailers will be looking to impress this year and with brands like The Iconic and TheMarket already offering early discounts, shoppers should know the ball will be in their court this Black Friday.”

For the full analysis and a demographic breakdown of the report please see here:


  • Finder polled 18,933 adults across 12 countries. All countries were polled in October via Google surveys.
  • New Zealand, convenience sampling, 1,210 respondents

© Scoop Media

Business Headlines | Sci-Tech Headlines


TradeMe: Property Prices In Every Region Hit New High For The Very First Time

Property prices experienced their hottest month on record in December, with record highs in every region, according to the latest Trade Me Property Price Index.\ Trade Me Property spokesperson Logan Mudge said the property market ended the year with ... More>>

Motor Industry Association: 2020 New Vehicle Registrations Suffer From Covid-19

Chief Executive David Crawford says that like some other sectors of the New Zealand economy, the new vehicle sector suffered from a case of Covid-19. Confirmed figures for December 2020 show registrations of 8,383 were 25% ... More>>

CTU 2021 Work Life Survey: COVID And Bullying Hit Workplaces Hard, Huge Support For Increased Sick Leave

New data from the CTU’s annual work life survey shows a snapshot of working people’s experiences and outlook heading out of 2020 and into the new year. Concerningly 42% of respondents cite workplace bullying as an issue in their workplace - a number ... More>>

Smelter: Tiwai Deal Gives Time For Managed Transition

Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed to working on a managed transition with the local community,” Grant Robertson said. More>>


OECD: Area Employment Rate Rose By 1.9 Percentage Points In The Third Quarter Of 2020

OECD area employment rate rose by 1.9 percentage points in the third quarter of 2020, but remained 2.5 percentage points below its pre-pandemic level The OECD area [1] employment rate – the share of the working-age population with jobs – rose ... More>>

Economy: Strong Job Ad Performance In Quarter Four

SEEK Quarterly Employment Report data shows a positive q/q performance with a 19% national growth in jobs advertised during Q4 2020, which includes October, November and December. Comparing quarter 4, 2020, with the same quarter in 2019 shows that job ad volumes are 7% lower...More>>

NIWA: 2020 - NZ’s 7th-warmest Year On Record

The nationwide average temperature for 2020, calculated using stations in NIWA’s seven-station temperature series which began in 1909, was 13.24°C (0.63°C above the 1981–2010 annual average). New Zealand’s hottest year on record remains 2016, when... More>>

Quotable Value New Zealand: Property Market Set To Cool From Sizzling To Warm In 2021

Nostradamus himself could not have predicted the strange series of events that befell our world in 2020 – nor the wild trajectory of New Zealand’s property market, which has gone from “doom and gloom” to “boom and Zoom” in record time. Even ... More>>