Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kiwi Health Start-up Really Know Their Greens

The post-Covid economy is not fazing one Kiwi start-up which is relying on the power of green – vegetables that is, not money – to boost their business and our lives.

Well And Good Limited has been set up by a group of New Zealand friends who worked together in the healthcare industry for more than 30 years, and who strongly believe in the healing power of food and nutrition.

They’ve just launched the new business with their hero product FourHealth Green, a twice-a-day capsule containing the wonder ingredient Sulforaphane, which is found in three-day-old broccoli sprouts. It can be purchased online at or at selected pharmacies.

FourHealth Green director Mary-Lou Duder says: “It’s so common these days to hear people talking about how tired and rundown they are, with no idea of what to do about it.

“We got frustrated with the healthcare industry focusing so much on pharmaceuticals and surgery so we set out to find evidence-based products that could deliver genuine proactive health benefits.

“Of course, eating well, exercising and staying connected are of the utmost importance. But if we can give people an extra bit of help to be the best they can be, why wouldn’t we? That’s the idea behind FourHealth and we will only be launching products that are backed by proven scientific research” says Duder.

That’s certainly not an issue for the hero product FourHealth Green, as more than 2,600 studies have been done around the world outlining the benefits of Sulforaphane.

They include helping your body produce its own natural antioxidants, especially in the liver. It can also enhance immunity and counteract the effects of stress, poor diet, alcohol, smoke and air pollutants, and UV radiation. In addition, Sulforaphane supports disease prevention, anti-aging and cognition, and protects against cardiovascular and neurodegenerative illness.

The evidence of its effectiveness includes ongoing research by the prestigious Johns Hopkins University in Baltimore, which has been a leading player in the US response to Coronavirus pandemic.

“They’ve been investigating Sulforaphane for more than 20 years,” says Franklin. “Their scientists first found that cruciferous vegetables like broccoli offered protection from illness, and then they isolated Sulforaphane as the key molecule responsible. Subsequently, they proved three-day-old broccoli sprouts were the most concentrated source of Sulforaphane.

“Research has also shown Sulforaphane is nature’s most potent antioxidant inducer – up to 25 times more potent than curcumin (the active ingredient in turmeric).”

Well And Good searched worldwide to find the best organic grower of Sulforaphane-yielding broccoli sprouts and was delighted to find them just across the ditch in Queensland. The baby sprouts get sent from there to Nelson for encapsulation at New Zealand’s leading GMP-certified manufacturer.

“In Australia, one supermarket chain reported a seven per cent lift in the sprout category last year and one of the most popular varieties is the broccoli sprout with its large amount of sulforaphane,” says Duder.

Each FourHealth Green capsule contains a full strength dose of Sulforaphane (between 7 and 9mg per capsule) and the recommended two a day is equal to eating 1kg of cooked broccoli.

“Broccoli is a great green but that’s a lot to consume in one go. It’s just so much easier to knock back a couple of capsules, and no other product comes close to the power of FourHealth Green.”

FourHealth Green boosts your body’s production of antioxidants, which leads to:

· Improved immunity – fewer colds and infections

· Better heart health

· Improved clearing of toxins (from alcohol and tobacco)

· Mental clarity – no more foggy head

· Support for joint, immune, brain, digestive and lung health

· Better skin

· Enhanced wellbeing

About Us:

FourHealth Green is made by New Zealand company, Well And Good Ltd which believes in the healing power of nutritional and food-based supplements using an evidence-based approach. The Kiwi founders have more than 15 years’ experience in the natural health and healthcare sector. FourHealth Green capsules, the company’s hero product, are made from 3-day-old broccoli sprouts which contain high levels of Sulforaphane, which extensive research has shown has antioxidant, antimicrobial, anticancer, anti-inflammatory, anti-aging, neuroprotective and anti-diabetic properties. The broccoli sprouts used are organically grown in Queensland and then sent to Nelson for encapsulation at New Zealand’s leading GMP-certified manufacturer. FourHealth Green can be purchased online at or at 10 Unichem/Life pharmacies and in the Auckland and Bay of Plenty region.

© Scoop Media

Business Headlines | Sci-Tech Headlines


TradeMe: Property Prices In Every Region Hit New High For The Very First Time

Property prices experienced their hottest month on record in December, with record highs in every region, according to the latest Trade Me Property Price Index.\ Trade Me Property spokesperson Logan Mudge said the property market ended the year with ... More>>

Motor Industry Association: 2020 New Vehicle Registrations Suffer From Covid-19

Chief Executive David Crawford says that like some other sectors of the New Zealand economy, the new vehicle sector suffered from a case of Covid-19. Confirmed figures for December 2020 show registrations of 8,383 were 25% ... More>>

CTU 2021 Work Life Survey: COVID And Bullying Hit Workplaces Hard, Huge Support For Increased Sick Leave

New data from the CTU’s annual work life survey shows a snapshot of working people’s experiences and outlook heading out of 2020 and into the new year. Concerningly 42% of respondents cite workplace bullying as an issue in their workplace - a number ... More>>

Smelter: Tiwai Deal Gives Time For Managed Transition

Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed to working on a managed transition with the local community,” Grant Robertson said. More>>


OECD: Area Employment Rate Rose By 1.9 Percentage Points In The Third Quarter Of 2020

OECD area employment rate rose by 1.9 percentage points in the third quarter of 2020, but remained 2.5 percentage points below its pre-pandemic level The OECD area [1] employment rate – the share of the working-age population with jobs – rose ... More>>

Economy: Strong Job Ad Performance In Quarter Four

SEEK Quarterly Employment Report data shows a positive q/q performance with a 19% national growth in jobs advertised during Q4 2020, which includes October, November and December. Comparing quarter 4, 2020, with the same quarter in 2019 shows that job ad volumes are 7% lower...More>>

NIWA: 2020 - NZ’s 7th-warmest Year On Record

The nationwide average temperature for 2020, calculated using stations in NIWA’s seven-station temperature series which began in 1909, was 13.24°C (0.63°C above the 1981–2010 annual average). New Zealand’s hottest year on record remains 2016, when... More>>

Quotable Value New Zealand: Property Market Set To Cool From Sizzling To Warm In 2021

Nostradamus himself could not have predicted the strange series of events that befell our world in 2020 – nor the wild trajectory of New Zealand’s property market, which has gone from “doom and gloom” to “boom and Zoom” in record time. Even ... More>>