Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

ASA Releases New Alcohol Advertising And Promotion Code


The Advertising Standards Authority (ASA) has today announced it has adopted a new Alcohol Advertising and Promotion Code (the Code) following a scheduled review of the existing Code for Advertising and Promotion of Alcohol completed by the ASA Codes Committee (the Committee). The new Code is effective from 1 April 2021 for new alcohol advertising and promotion and 1 July 2021 for all alcohol advertising and promotion.

Since the previous review of the standards for alcohol advertising and promotion, advertising restrictions in the Sale and Supply of Alcohol Act 2012 have been enacted. The new Code includes reference to relevant legislation, guidelines on alcohol advertising and promotion and low risk drinking guidelines that advertisers must observe. The Code provides clear guidance to advertisers that alcohol advertising and promotion must be targeted at adults whilst protecting minors and others who may be vulnerable to alcohol advertising and promotion.

The Committee comprises public, industry and media representatives and for this review, included a representative from the Ministry of Health and a marketing and corporate communications specialist. As part of the review, the Committee consulted with the public and a wide range of organisations and agencies, receiving and reviewing 54 submissions on the draft Code.

The Governance Board recognised the significant work undertaken by the Committee in updating a Code with requirements that are both achievable through the self-regulatory system and underpin the strong legal framework that applies to the sale and supply of alcohol in New Zealand.

“Following this review, the Advertising Standards Authority has adopted the new Alcohol Advertising and Promotion Code. This new Code is well placed to support responsible alcohol advertising and promotion and will come into full effect on 1 July 2021” said ASA Chair, Hon. Heather Roy.

ASA Chief Executive, Hilary Souter said: “The new Code will be implemented in two phases, with new advertising and promotion required to comply by 1 April 2021 and effective for all alcohol advertising and promotion from 1 July 2021. The ASA will undertake extensive training across advertisers, agencies and the media to support widespread compliance.”

To download a PDF of the Alcohol Advertising and Promotion Code, click here.
To download a PDF of the Report on the Review of the Code for Advertising and Promotion of Alcohol Report, click here.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

TradeMe: Property Prices In Every Region Hit New High For The Very First Time

Property prices experienced their hottest month on record in December, with record highs in every region, according to the latest Trade Me Property Price Index.\ Trade Me Property spokesperson Logan Mudge said the property market ended the year with ... More>>

Motor Industry Association: 2020 New Vehicle Registrations Suffer From Covid-19

Chief Executive David Crawford says that like some other sectors of the New Zealand economy, the new vehicle sector suffered from a case of Covid-19. Confirmed figures for December 2020 show registrations of 8,383 were 25% ... More>>

CTU 2021 Work Life Survey: COVID And Bullying Hit Workplaces Hard, Huge Support For Increased Sick Leave

New data from the CTU’s annual work life survey shows a snapshot of working people’s experiences and outlook heading out of 2020 and into the new year. Concerningly 42% of respondents cite workplace bullying as an issue in their workplace - a number ... More>>

Smelter: Tiwai Deal Gives Time For Managed Transition

Today’s deal between Meridian and Rio Tinto for the Tiwai smelter to remain open another four years provides time for a managed transition for Southland. “The deal provides welcome certainty to the Southland community by protecting jobs and incomes as the region plans for the future. The Government is committed to working on a managed transition with the local community,” Grant Robertson said. More>>

ALSO:

Real Estate: Auckland’s Rental Market Ends Year Near $600 Per Week Mark

The average weekly rent in Auckland reached a new high of $595 at the end of 2020, just shy of a long-anticipated $600 per week. More>>

University of Auckland: Pest-Free Goal Won’t Be Achieved Without New And Better Tools

New Zealand’s goal to become predator free by 2050 will remain an unrealised dream unless new technologies and advances in social engagement continue to be developed, researchers who first promoted it say. A team from the University of Auckland has ... More>>

OECD: Area Employment Rate Rose By 1.9 Percentage Points In The Third Quarter Of 2020

OECD area employment rate rose by 1.9 percentage points in the third quarter of 2020, but remained 2.5 percentage points below its pre-pandemic level The OECD area [1] employment rate – the share of the working-age population with jobs – rose ... More>>

Economy: Strong Job Ad Performance In Quarter Four

SEEK Quarterly Employment Report data shows a positive q/q performance with a 19% national growth in jobs advertised during Q4 2020, which includes October, November and December. Comparing quarter 4, 2020, with the same quarter in 2019 shows that job ad volumes are 7% lower...More>>