Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Jobs Platform Inploi Arrives In NZ, Capturing The “New Collar” Workforce

Technology start-up inploi has arrived in New Zealand, poised to disrupt traditional job sites with its suite of technology, branding, and marketing solutions connecting the New Collar workforce with companies wanting to engage and hire from this demographic.

inploi’s New Zealand country manager, Damon Hyland, says inploi vastly improves the recruitment experience for both job seekers and employers, providing an end-to-end hiring solution for companies looking to reach the next generation of talent. He says that Millennials and Generation-Z – the demographics making up the majority of today’s workforce – behave differently to those before them. The way they interact with brands and access information has changed, says Hyland, and to engage them successfully employers need to think of them as “consumers of workplaces”.

“The way New Zealand’s New Collar job seekers connect and engage with employers and brands is ever evolving,” Hyland explains. “Companies need to rethink how they hire, retain and develop talent in order to keep pace. Millennial and Gen-Zers have grown up with technology and are always connected, whether that’s with their friends, family, peers, or favourite businesses. In order to reach them, employers need to ‘play where they are’ – connecting on the platforms and using the technologies they inhabit. And they need to consider how they convince a job seeker of their values and culture, which is also really important to the New Collar worker.”

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

With employer branding at its heart, inploi – which first launched in the United Kingdom and Germany – empowers companies to speak to candidates as consumers of workplaces, helping to tell their stories using captivating content, delivered through inploi’s mobile apps and web platform.

“When it comes time to hire, inploi is a trusted recruitment technology services partner offering clients a full suite of technology, branding, and marketing solutions that reach the Millennial and Gen-Z demographic,” says Hyland. “There are opportunities to create content, distribute a job listing, buy media, recruit via social media and access analytics, all through the platform.

inploi works with leading enterprises across diverse industries, ensuring they stay ahead of the curve attracting both active and passive candidates.”

Entering the New Zealand market presents an exciting opportunity for inploi, says Hyland. “The majority of New Zealand companies still lean on outdated and inefficient methods to advertise jobs. They’re spending significant sums trying to reach potential candidates via channels that are increasingly irrelevant, trying to engage them with tools that deliver an outdated and alien user experience.

“With a number of our medium and large employers in New Zealand experiencing an ongoing need for staff at all levels, recruitment can be a real pain point for businesses. inploi brings together an optimised platform along with great support and a sales team working on the ground.”

With a quickly growing base of candidate users and thousands of job opportunities available across web and mobile right here in New Zealand, inploi is designed to help companies engage tomorrow’s workforce, today. The response so far has been fantastic, says Hyland. “We’re seeing great results from brands keen to connect and recruit using the inploi model. Already we have clients on board across horticulture, construction and hospitality with more in the wings, and candidates excited to connect and learn more about these employers. That’s why inploi exists.”

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.