The Cat’s Out Of The Bag: Elm Marketing Acquires Talk Visual

Invercargill-based creative agency Elm Marketing has officially acquired Talk Visual, a well-regarded creative studio specialising in branding, design, and visual storytelling for local businesses.

The acquisition strengthens Elm’s offering and adds experienced creative talent to its growing team, with Talk Visual’s long-time staff members Cat and Kam joining Elm Marketing as part of the transition.

“This move feels incredibly natural,” says Emma Lindsay, founder of Elm Marketing. “We’ve admired Haylee’s work for years, and when she approached us ahead of her move overseas, it quickly became clear that the values and vision of our two businesses were strongly aligned.”

Haylee, the founder of Talk Visual, had always planned to reach the 10-year milestone before embarking on her next adventure. With her business in a strong position, she wanted to ensure her team and clients were left in capable hands.

“It’s important to us that the transition is seamless,” adds Lindsay. “Haylee has worked closely with us over the past few months to ensure no projects are disrupted and that clients continue to feel well supported.”

This acquisition is part of Elm Marketing’s continued growth journey. Over the past five years, the agency has grown from a small consultancy into a full-service creative studio, supporting clients across branding, marketing strategy, digital design, and content.

“This is a really exciting step forward for us,” says Justine Horgan, Director at Elm Marketing. “We’re growing fast, and this acquisition adds more creative firepower to our team — but just as importantly, it brings on board great people who care deeply about their clients. That alignment matters.”

For existing Talk Visual clients, little will change — the faces they know remain involved, and their creative work will now be supported by Elm Marketing’s wider team and resources.

“We’re really proud to carry forward what Haylee built,” says Lindsay. “And we’re excited about what this next chapter makes possible.”

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