Constant Contact And Xero: Fueling Smarter Marketing Solutions For Small Businesses

Constant Contact, a provider of digital marketing tools for small businesses, franchises and nonprofits, today announced an expansion of its integration with Xero, the global small business platform, into Australia and New Zealand.

Small businesses often juggle multiple tools to manage their finances and marketing, leading to misaligned data, missed insights, and time-consuming manual tasks. This can make it harder to stay connected with customers and act on valuable information in a timely manner.

This new, free integration helps solve the problem by seamlessly connecting contact and invoice data from Xero into Constant Contact’s AI-driven marketing platform.

By connecting these systems, businesses can automate personalised marketing campaigns and segment audiences to target high-value, frequent or recent buyers which can result in better customer engagement, time saved, and more scalable growth.

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“Small business owners know that long-term success depends on strong customer relationships, profitability, and healthy cash flow,” said Renee Chaplin, VP Asia Pacific for Constant Contact. “When you know your numbers and better understand your customers, it becomes easier to drive repeat business, strengthen loyalty, and boost the return on marketing investment.

“Bringing marketing and sales data together is where the magic can happen. It can help businesses drive revenue and connect with customers on a more personalised level. This is why Xero and Constant Contact have worked together to bring this integrated solution to customers. We know the challenges small businesses face, and by integrating our platforms, we can help them address those headwinds seamlessly.”

The integration automates follow-ups based on invoice workflows. It includes Xero-ready email journey templates designed to thank and reward paying customers, building loyalty and repeat sales or re-engaging inactive ones. This also helps owners stay top-of-mind with always-on, tailored marketing campaigns that are triggered by both financial data and real-time business activity.

"We're thrilled about how this Constant Contact integration will empower small businesses," said Vikram Grover, SVP of Partnerships at Xero. "In today's digital world, reaching customers effectively online is non-negotiable for growth. This integration creates a smooth, automated connection between marketing and finance, helping businesses save time, and operate with greater efficiency. Ultimately, it lets them focus on what matters: connecting with customers and succeeding digitally."

About Constant Contact

Constant Contact makes digital marketing easy and effective for small businesses, franchises and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning local customer support, we drive growth for small businesses in Australia and New Zealand.

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