Radio Continues To Deliver Stable Audience And Outstanding Outcomes For Advertisers

The second GfK Commercial Radio Survey of 2025 has been released by the NZ Commercial Radio Industry, with the latest data demonstrating the ongoing resilience of live radio.

Total Commercial Radio cumulative audience reached 3.4 million versus 3.425 million for the same survey period in 2024, with all key commercial demographic audiences reporting similar stability year on year.

The Radio Bureau CEO Alistair Jamison says: “Resilience of our engaged listening audiences has been a consistent theme over the last few years, with our cumulative (All 10+) weekly audience consistently sitting around 3.4 million people. This stability shows that, as an advertiser, you can use radio knowing it provides consistent and reliable reach to audiences.”

Wendy Palmer, MediaWorks Chief Executive Officer says: “Radio continues to engage audiences at scale, proving to be the most effective reach channel available to advertisers. But more importantly, is driving tangible business outcomes for our clients. A recent case study conducted by Analytic Partners and supported by the commercial industry, very clearly demonstrated huge ROI benefits across a wide range of metrics driven by radio.”

Chief Executive Officer of NZME, Michael Boggs adds: “We are pleased to see the strength of radio audiences from both the GfK survey and the Infinite Dial NZ 2025 research recently completed. That research shows 94% of Kiwis listen to audio on a weekly basis and highlights the strong, stable radio audiences. In addition there was 20% growth in podcast listening and continued adoption of listening on alternative devices.”

In closing Alistair Jamison adds: “With consistent high reaching audience in live radio, significant growth in digital audio and podcast listening and proven business results, Audio can provide a powerful solution for any advertiser challenge.”

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