Revolut Launches New Product-Led Campaign Featuring World Rugby Star Ardie Savea

Revolut, the global financial app with more than 65 million customers worldwide, has announced the launch of its first integrated marketing campaign in New Zealand to date, partnering with one of the most instantly recognisable figures in the world of rugby, Ardie Savea.

The campaign, titled "Boundless Ardies," positions Revolut as the innovative, next-generation choice for Kiwis looking to move beyond the limitations of traditional financial providers. The partnership aligns Savea’s unmatched dominance on the field, including his titles as 2023 World Rugby Player of the Year and 2025 Super Rugby Pacific Player of the Year, with Revolut’s ambition to become the undisputed number one financial super app for New Zealanders.

Charlie Short, Head of Growth APAC, at Revolut, said "Ardie’s energy, mobility, and global mindset perfectly capture what Revolut stands for. We’ve built unique, best-in-class products that let people move money through the world effortlessly, whether that’s spending, sending, or saving. With this campaign, we want Kiwis to see what a truly global financial experience looks like, and to experience how Revolut is redefining what modern money should be, both at home and overseas."

The core creative concept features a full squad of ‘Boundless Ardies’ – multiples of the rugby star – each demonstrating a specific, practical feature that makes financial life easier, whether at home or abroad. The campaign highlights tangible product benefits that immediately set Revolut apart:

Effortless travel: seamless currency exchange, eSIM data plans and global spending, perfect for Ardie’s schedule travelling between New Zealand and Japan for rugby seasons.

Split bills: instant sharing of group expenses, a feature Ardie notes is already popular among some of his teammates when settling dinner payments on tour overseas.

Customisable security: next-level control over accounts, including the ability to instantly freeze or unfreeze cards in the app.

Commenting on the campaign, Ardie Savea said he was drawn to the simplicity and practical utility of the app.

“Anyone who travels a lot knows how frustrating currency and split bills can be. When the boys are on tour, we need a fast, easy way to pay each other back for dinner or transport, and Revolut was already the go-to for many of us,” said Savea. “It was a natural fit. It’s a global brand bringing the next level of innovation to New Zealand, and it’s time for Kiwis to see how easy it is to upgrade their finances and get more for their money.”

The campaign, produced in partnership with Revolut by Eyes and Ears and directed by Lee Stapleton, will run for eight weeks across digital channels starting this week, encouraging Kiwis to become early adopters of the future of money.

Credits:

Client: Revolut New Zealand

• Hannah Short - Marketing Manager
• Charlie Short - Head of Growth

Production Company: Eyes and Ears

Creative and Director: Lee Parker-Stapleton

Executive Producer: Holly Pollock

Senior Producer: Paige Taniora

DOP: Finn O’Connor

AC: Tavis Cameron

Gaffe: Tom Van Den Brink

Best Boy: Ben Gregory

Art Director: Grace Acheson

Wardrobe: Daisy Marcuzzi

HMI: Karen Winefield

Sound Recordist: Trent Williams

Post Production: Revolut

Special thanks to Avalon Studios, Wellington

© Scoop Media