Stuff Digital Appoints Pivotal New Role

Stuff Group has appointed well known commercial strategist Anne Lipsham to the new role of Director of Trade Marketing for Stuff Digital.

Currently the Chief Strategy Officer - Media for FCB New Zealand, Anne has been with the agency for the past 21 years, rising from Media Director to Head of Strategy and into her current role over that time.

Hugely experienced in B2B media and communications strategy and planning, Anne has worked with many of New Zealand’s largest and most innovative corporate brands, leading FCB’s awards programmes and playing a pivotal role in new business growth. She has led stakeholder engagement programmes and is a well known contributor in industry bodies.

Stuff Digital Commercial Director Jaana Collins says after two decades immersed in the media and communications industry, Anne's trusted experience across categories as well as audiences will be hugely beneficial for Stuff.

“This is an exciting and pivotal time for the Stuff Digital growth journey, and I am thrilled to have Anne's strategic knowledge and direction on board to help us harness our opportunities ahead,” she says.

Anne says she has watched Stuff’s evolution over the past five years since Sinead Boucher’s MBO and is thrilled to be joining the team in a new role reporting to Collins.

“I’ve admired Stuff's trajectory and values from afar including their uncompromising focus on independent, trusted journalism,” she says. “I’m stoked to now be joining the commercial team, a great bunch of humans, to help showcase the true value of advertising with Stuff.”

Anne begins her role in the New Year.

About Stuff Group

Stuff Group is New Zealand’s largest and most dynamic digital, media and experiences business, connecting with 3.4million Kiwis every month through quality journalism. Our mission is to have a tangible, positive impact on the lives of all New Zealanders. In 2025 Stuff won Media Business of the Year (Beacon Awards) and Digital News Provider of the Year (Voyager Awards). Stuff Digital has unrivalled audience reach through New Zealand’s number one digital news site stuff.co.nz, where more Kiwis visit more often and stay for longer. It is the platform partner for great Kiwi creators and brands and its editorial team also delivers the daily ThreeNews 6pm broadcast. Stuff Masthead Publishing reaches New Zealanders across the country through national and local subscription sites, large-scale events and premium print. Its subscriber-led brands include The Post, The Press, Waikato Times and the Sunday Star-Times; NZ Farmer and lifestyle magazines including

NZ House & Garden and New Zealand Gardener. Stuff Events owns and delivers the national Round The Bays series and Central District Fieldays. Neighbourly is New Zealand’s homegrown social network.

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