Heineken Presents: Club Silver | Heineken Silver Unveils Country Club Inspired Pop-Up

Monday 24 November, Auckland: New Zealand’s oldest lawn tennis club has just been served a fresh new look, courtesy of Heineken Silver.

This summer, Heineken will debut Club Silver, an open-air lawn bar that borrows from the international ‘country club’ trend, bringing a sophisticated, sporty aesthetic to Auckland’s summer afternoon social scene.

Think long summer afternoons, sipping ice-cold beers with friends as the sun goes down.

Launching Friday 5 December, Club Silver is Heineken Silver’s flagship summer space, opening its courts every weekend for one of the city’s favourite kinds of social sports; lounging and sipping.

The activation will see Heineken open Parnell Lawn Tennis Club’s gates to the public for the first time in decades.

Tucked between Auckland Domain and the city skyline, Club Silver is a summer oasis in the middle of Auckland; an easy, sun-soaked spot to drop in, and make the most of the day’s best hours before drifting to nearby nightlife.

Founded in 1872, just eight years after Heineken was first brewed in Amsterdam, Parnell Lawn Tennis Club shares a legacy of conviviality with Heineken. It is also one of the oldest clubs in the world still in operation.

Now, the club’s 150-year-old setting has been reimagined through Heineken’s contemporary design lens to appeal to Aucklanders seeking an outdoor afternoon spot to unwind over a crisp Heineken Silver.

Guests can expect striped parasols, polished greens, secret DJ sets, rotating food trucks, and collaborations with some of Auckland’s most iconic taste makers who will be taking over the space for co-branded events.

Each weekend is a little different and unmistakably made for Heineken Silver, the world class low-carb lager brewed to be extra smooth, refreshing and less bitter than the original Heineken.

“There’s nothing better than enjoying an ice-cold Heineken Silver on a sunny summer afternoon with your friends, and that’s exactly the moment we’ve designed Club Silver for,” says Fraser Shrimpton, Head of Marketing at DB Breweries.

“We’ve taken a piece of Auckland history and turned it into something fresh, somewhere you can drop in and celebrate the best part of the day: the afternoon golden rays.”

Club Silver opens Friday 5 December, welcoming guests every Friday and Saturday from 2 - 8pm through late January.

For more information and to see what’s on each week, including access to ticketed events and giveaways to summer’s hottest festivals and exclusive bar promotions, visit clubheineken.co.nz

Q&A

Q: What exactly is Club Silver?

A: Club Silver is Heineken Silver’s new open-air lawn bar, a modern take on the country-club experience, right in the heart of Auckland. It’s a place designed for long afternoons, good company and easy sociability. Every weekend through summer, we’re opening the historic Parnell Lawn Tennis Club to the public for the first time in decades, transforming it into a relaxed, sun-soaked space to enjoy an ice-cold Heineken Silver.

Q: Why Parnell Lawn Tennis Club?

A: It’s one of New Zealand’s oldest sporting venues, founded in 1872, just eight years after Heineken was first brewed in Amsterdam. There’s a serendipitous symmetry between the two. Both were built around craftsmanship, community and connection.

Q: What kind of experience can people expect?

A: Think striped parasols, polished greens and that effortless energy that defines a great summer afternoon. Each weekend will offer something a little different, from DJ sets and special guests to collaborations with some of Auckland’s most interesting brands and communities. It’s premium, but it’s never pretentious. We just want people to feel comfortable, connected and refreshed.

Q: Why launch this now?

A: Heineken Silver is all about crisp, refreshing drinking when compared to Heineken Original. It’s perfect for sunny social occasions. We wanted to create a flagship space that brings that feeling to life and shows people what Heineken Silver stands for. Summer in New Zealand is all about afternoons, and Club Silver is designed exactly for that.

Q: How does this reflect Heineken Silver’s personality?

A: Heineken Silver is crisp, balanced and refreshingly easygoing. Club Silver takes those same qualities and turns them into a physical experience; premium yet relaxed, classic but with a modern twist. It’s where the brand’s European heritage meets New Zealand’s summer culture.

Q: What makes Club Silver different from other pop-ups?

A: It’s a proper, semi-permanent space inspired by the iconic ‘tenniscore’ aesthetic, and social energy. We’ve worked with incredible local partners to make it feel curated and alive. It’s also genuinely open; you can drop in, stay for one or make an afternoon of it.

Q: What do you hope people take away from the experience?

A: That great afternoons don’t need to be planned, they just need the right setting, the right people, and the right beer. If people walk away feeling like they’ve discovered something new in their own city, that’s a win for us.

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