AIA NZ Appoints Neil Marolia As Head Of Brand & Marketing

AIA NZ is pleased to announce the appointment of Neil Marolia as Head of Brand & Marketing, effective 9 January 2026.

Alex Kühnast, AIA NZ Chief Product & Marketing Officer, says he is delighted to welcome Neil to the team.

“Neil brings a unique mix of strategic thinking, creativity and both New Zealand and global brand experience. His track record in transforming brand engagement and leading high performing teams will be a tremendous asset as we continue to strengthen our brand presence and improve outcomes for our customers, advisers and communities.”

Neil will lead AIA NZ’s brand and marketing strategy, driving creativity, innovation and alignment with AIA’s Purpose to help New Zealanders live Healthier, Longer, Better Lives.

He joins AIA NZ from Fidelity Life, where he spent five years, most recently as Head of Marketing & Engagement and leading initiatives across brand, marketing, voice of customer and events. He also spent seven years at American Express in Global Advertising and Brand Management, shaping international brand strategy across 150 markets and leading global campaigns for platforms such as the Platinum Card and Shop Small.

Neil says, “I’m thrilled to be joining AIA NZ – a purpose driven organisation with a strong global and leading New Zealand brand and an inspiring mission that resonates with New Zealanders. I’m excited to work with the team to push creative boundaries, strengthen AIA’s reputation within the communities we serve and support the business in helping even more New Zealanders thrive.”

About AIA New Zealand 

AIA New Zealand is a leading life insurer with over 40 years’ experience in the New Zealand market and is part of AIA Group, the largest independent publicly listed Asia-Pacific life insurance group. With a unique customer value proposition focused on life, health and wellbeing, AIA New Zealand’s Purpose is to help New Zealanders live Healthier, Longer, Better Lives. 

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