You Have to See It to Believe It

Twitter, Comcast, and the Future of TV

Joel Espelien, Senior Analyst
December 12, 2013

Sometimes, important stories just get overlooked. And so it was a few months back when Twitter and Comcast announced their new collaboration around the "See It" button. As TDG Members and regular readers will know, I believe Twitter and TV were made for each other. As I wrote earlier this year in a longer report, "Social TV has become a Twitter phenomenon."

The question, of course, is whether all of the social chatter about TV shows actually result in additional viewers for those shows. Comcast's "See It" initiative, in which Xfinity TV customers will have one-click access to certain NBC shows right from the Tweets about those shows, is an admirable attempt to answer this question. I predict we will see more such Twitter integrations in 2014, as MVPDs and content owners alike standardize their social efforts on Twitter's platform.

Two thoughts on why this matters.

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