New marketing service helps NZ businesses

Synthesis Marketing Ltd Experts in business growth

News Release

9th March 2009

New marketing service helps NZ businesses tackle recession head on

An innovative marketing service released onto the New Zealand market this month, makes it easier for small and medium business owners to successfully tackle their marketing.

Developed by Wellington based company, Synthesis Marketing and timed perfectly as the recession bites, business owners now have easy access to practical marketing assistance for just over $1 per day.

As Managing Director of Synthesis Marketing, Helen Down explains, “In challenging times, it’s often the marketing spend that gets cut, when in fact understanding and being able to respond to your market is vitally important. Many business owners now realise that to survive in the current economic climate they need to work smarter and do things differently.”

mymarketingexpert.co.nz is an online marketing resource giving business owners the power to take care of their own marketing with confidence. Packed with ‘how to’ information, ready to use tools and guides, essential tips, ideas and practical examples, mymarketingexpert is easy to access and very affordable. There’s even an on-line discussion forum where members can share their marketing ideas, challenges and successes with other business owners and managers.

Helen understands full well the dilemma businesses face when it comes to their marketing. “Business owners seeking advice on marketing are often left with a sense of knowing what they need to do but not knowing how to go about it. It all seems too hard. What they need are practical tools and time saving guides that make it easy for them to reach their target customers with the right message.

The culmination of 8 years work, mymarketingexpert takes tried and tested solutions that have seen our client businesses grow and prosper and makes them available in one convenient do-it-yourself resource.”

The first issue of mymarketingexpert, March 09, addresses the key area of increasing the effectiveness of promotions. “Great promotions don’t just happen”, explains Helen, “In our first issue we highlight some of the common mistakes people make with their promotions and how to plan an effective campaign. We provide a simple 12 point promotion brief template that business owners can use to plan their next promotion. There are even examples to follow and a useful checklist to ensure they don’t miss anything. It’s all about giving them tools they can work with immediately.”

What else can you get for your business for just over $1 a day?

ENDS

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