Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Roy Morgan Research launches ‘The Digital Universe’

Roy Morgan Research launches ‘The Digital Universe’

Roy Morgan Research has been tracking digital media, like Facebook, for more than ten years. But as more technologies emerge and are adopted with ever increasing rapidity by the new Connected Consumer the time has come to connect all the dots. The Digital Universe is a new module available in Roy Morgan Single Source which connects the myriad of digital touchpoints, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting Australians’ daily lives - their media consumption, shopping habits, socialisation and expectations.

The Digital Universe quantifies many of the trends everyone has been suspecting over the last few years - provides facts about the way the digital universe is affecting Australians’ behaviour — and explodes numerous myths that have been gaining currency.

Michele Levine, CEO, Roy Morgan Research launching The Digital Universe

As this ground-breaking multi-mode research uncovers consumers’ connections with new and emerging technology, savvy marketers will quickly realise that delivering a compelling, targeted message is no longer enough — you need to deliver your messages where and when your customers and prospects choose — and where and when they are most receptive.

Michele Levine, CEO, Roy Morgan Research says:

“The Digital Universe has created an unparalleled, seismic shift in the way Australian consumers are interrelating and behaving. With over $22 billion spent online last financial year, eBay is now Australia’s No. 1 shopping mall — with more shoppers in a typical 4 weeks than Westfield shopping centres nationally.

“As connected consumers increasingly choose to read their newspapers on their PCs, tablets and smartphones, total masthead readership of newspapers is now higher than it’s been in over a decade.

“These seismic shifts mean that a thorough understanding of The Digital Universe will be essential to the survival of every Australian business in the next decade.

“Roy Morgan’s Digital Universe is the definitive resource that provides a complete picture and valuable, in-depth insights into the lives of Australia’s Connected Consumers.”

Key findings include:
• 12.5 million Australians use Facebook, and 2.9 million Australians use Google+.
• 46% of Australians own a smartphone - 8.6 million.
• 25% of Australian smartphone owners have used their mobile for Social Networking. Only 11% of Australians have Tweeted.
• 7.3 million Australians visited Ebay in the 12 months to June compared to 5.2 million Australians who shopped at Westfield Shopping Centres nationally.
• 22% of Australians use their Credit Card online compared to 18% of Australians using Online Payment (Eg. Paypal).
• Sydney Morning Herald – Biggest Audience of any Newspaper: 3.3 million Net Readership (up 1.0 million since 2002); Herald-Sun: 3.04 million (up 0.59 million); Daily Telegraph: 2.64 million (up 0.08 million); The Age: 2.4 million (up 0.97 million). The Australian: 1.8 million (up 0.5 million).
• 5% of Australians now access the Internet on their TV, 19% would like to.

For more information: Visit (Best viewed in Chrome)


© Scoop Media

Business Headlines | Sci-Tech Headlines


Auckland Airport: North American Touch Downs Make AA Most Connected In Australasia
The return of American Airlines, the world’s largest airline, announced today has cemented Auckland Airport’s title as the Australasian airport with the most non-stop connections to the United States and Canada... More>>

Reserve Bank: Monetary Conditions Tighten By More And Sooner

The Monetary Policy Committee today increased the Official Cash Rate (OCR) to 2.0 percent. The Committee agreed it remains appropriate to continue to tighten monetary conditions at pace to maintain price stability... More>>

The Download Weekly: Vodafone FibreX back in court

Vodafone and the Commerce Commission head back to court over FibreX in a week the TCF issues broadband marketing codes that should avoid similar problems in the future... More>>

Kiwibank: Savers To Benefit From Higher Returns Following OCR Rise

Following market movements Kiwibank is pleased to increase the interest rate and rates of return on its savings accounts... More>>

Fonterra: Provides 2022/23 Opening Forecast Farmgate Milk Price & Business Performance Update
Fonterra today announced its 2022/23 opening forecast Farmgate Milk Price and provided an update on its third-quarter performance... More>>

Stats: Quiet Start For Retail In 2022
The volume of retail sales was relatively unchanged in the March 2022 quarter, following a strong increase in the December 2021 quarter, Stats NZ said today... More>>