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Finalists named in New Zealand DIVAs

Auckland, New Zealand
19 September 2014


Tourism NZ, TRA and Colmar Brunton vying for data viz kudos

The winner of the New Zealand Data Insight Innovation Award (DIVA) will be announced in Auckland at the Research Effectiveness Awards 2014 on 26 September.

‘The entries show the great quality of data visualization that goes on here in New Zealand. The ideas are fantastic, and showcasing them in the DIVAs will inspire others to look at new ways of communicating their research insights,’ says judge Kenneth Aiolupotea, head of market research and engagement at the Auckland Council.

Ten strong contenders submitted entries which highlight the value of visualising consumer insight data. The judging panel settled on three finalists, namely ‘Pasta sauces: finding the path to success’ by Christine O’Sullivan from Colmar Brunton, ‘The Listening Project’ by Colleen Ryan, Danica Atkins, Alister Hitchcock and Leigha Selby from TRA, and ‘New Zealand tourism markets infographics’ by David Sakey and Bevan Wait from Tourism New Zealand.

Judge Patricio Pagani of Infotools says: ‘The DIVAs go a long way to achieving our objective of encouraging the discipline of data viz in market research more widely. I am thrilled that our finalists have created visualizations that are precise, compelling, pithy and relatable. Having judged similar competitions in Europe and the US, I can say that the finalists were amongst the best, worldwide.’
The DIVA award is sponsored around the world by Infotools and the GreenBook, and in New Zealand in conjunction with the Auckland Council.

Finalists’ data visualization entries can be view at

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