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NZ-made product e-shop to launch in China February 2013

New Zealand-made product e-shop to launch in China February 2013

NZ Inc. Shop announced today that its exclusive New Zealand-made product e-shop on China’s foremost ecommerce business-to-consumer website will be live by February 2013.

NZ Inc. Shop has secured a standalone New Zealand-made product e-shop on Tmall.com, which has 180 million buyers registered across all Chinese provinces. Last year, Tmall.com averaged 3000 enquiries per day for New Zealand products, and this is forecast to grow by a further 25%, bringing a forecasted 4000 enquiries per day by the end of this year.

NZ Inc. Shop CEO York Zhang says that there are already New Zealand products on Tmall, but having a New Zealand only e-shop, with verified Kiwi-made products is important for the China market. “Chinese consumers want and trust Kiwi products, but they need to trust the people selling to them,” Zhang says.

“NZ Inc. Shop has a strict application process that ensures the products on our shop can only be New Zealand-made.

No counterfeit product can get through, as we are the exclusive agent for New Zealand businesses who want to get onto the NZ Inc Shop on Tmall.

“Our experienced team of both New Zealanders and Chinese bridges the gap of cultural difference, and has the necessary business and political experience and understanding to facilitate great business opportunities between China and New Zealand.”

NZ Inc. Shop is currently working with a number of businesses across a range of sectors, whose products have the greatest demand in China. These are high volume sectors with a perceived high value to the Chinese consumer, such as dairy, health products, education, tourism, horticulture and seafood and meat products.

NZ Inc Shop Chairman Aldo Miccio adds that those New Zealand businesses already selling on Tmall.com are doing so alongside 70,000 international and Chinese brands from more than 50,000 merchants.

“Unlike being on the main Tmall.com website, NZ Inc Shop will become the one place the Chinese consumer can guarantee that the product is genuinely from New Zealand,” Miccio says. “It will be the first time that Tmall will endorse the origin of products on an e-shop. This is a coup for New Zealand.

“New Zealand products are world-beating, and if we are to increase our country’s exports it is crucial for them to not only be in the incredibly massive Chinese marketplace, but in a place where consumers most trust their source,” he says. “I see this as a fantastic opportunity for New Zealand businesses, to leverage our good reputation, and the Chinese consumer’s strong desire for our products. I am also personally pleased to be involved in NZ Inc. Shop, to utilise my experience of living and working in China, and my understanding of the language and culture, for the certain benefit of New Zealand exports.”

- ends-

Background Information:

NZ Inc. Shop is an e-commerce shop on China’s most trusted on-line store, Tmall.com. Tmall.com is also owned by the long-standing Alibaba Group.

Alibaba Group
The Alibaba Group www.alibaba.com was founded in 1999. The privately held Alibaba Group reaches internet users in more than 240 countries and regions, with the goal of making it easy for anyone to buy or sell online anywhere in the world. Taobao Marketplace and Tmall.com Taobao is the undisputed market leader of e-commerce shopping in China. In 2008 Taobao introduced a dedicated B2C platform called Taoball Mall (now Tmall), to complement its Tabao Marketplace C2C platform. Since then, Tmall has established itself as an online gateway for leading local and global brands to reach out to the growing Chinese consumer base.

NZ Inc. Shop Facts & Figures:

_ Taobao Marketplace turned over US$50 billion last year in sales revenue, making them the world’s largest ecommerce site. That’s larger than Ebay and Amazon combined.

_ Taobao Marketplace’s market share jumped from 8% to 59% between 2003 and 2005, whilst eBay China slipped from 79% to 36%, closing down in 2006.

_ Last year, Taobao’s Tmall e-commerce site averaged 3000 enquiries per day for New Zealand products, which are forecast to grow by a further 25%, bringing almost 4000 enquiries per day by the end of this year.

_ Other brands that have established flagship stores on Tmall include: P&G, Adidas, UNIQLO, GAP, Nine West, Reebok, Ray-Ban, New Balance, Umbro, Lenovo, Dell, Nokia, Philips, Samsung, Logitech and Lipton.

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