Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search


Media and communications skills workshop for scientists

Media and communications skills workshop for scientists

Scientists keen to develop their communication skills and contribute to discussion on science-related issues facing society have a valuable new resource to draw on.

The Science Media Centre is launching a national programme of media and communications skills workshops for scientists and researchers, expanding on the services it offers journalists and scientists when science hits the headlines.

The first Science Media SAVVY workshop will run over two days in Christchurch - 29-30 October 2012 -- and feature the support of Dr Mark Quigley, the 2011 Prime Minister's Science Media Communication award winner who was a key contributor of scientific commentary to the media in the aftermath of the Canterbury earthquakes.

Designed with busy scientists and researchers in mind, the workshops will focus on encouraging effective media engagement, building skills and confidence, and enabling scientists to navigate a range of media encounters with success.

There will be a particular focus on bridging the cultures of the newsroom and the research bench, with substantial involvement and feedback from working journalists as a unique strength of the programme, which will be rolled out in other major centres in 2012/13.

"In this age of rapid knowledge transfer, the modern scientist must be able to communicate quickly, effectively, and efficiently, using a variety of media channels to stay connected and stay relevant," says Dr Quigley, whose support has been instrumental in launching the programme.

"The importance of science communication has never been greater globally, and we hope that this short course will encourage and upskill New Zealand scientists, at all stages of their career, to become more engaged and effective science communicators."

Science Media Centre manager Peter Griffin, says the Science Media SAVVY programme was aimed at fostering confident science communicators across all areas of science.

"The media is hungry for science stories, but crucial to the success of science in the media are individuals like Dr. Mark Quigley and the late Sir Paul Callaghan who understand the media's needs and can articulate the science in an engaging way," says Griffin.

"This builds on our services like the scientific expert database we offer journalists access to, our rapid round-ups of expert commentary and the Sciblogs science blog platform, to help forge stronger links between science and the media".

Highlights of the workshop will include:

Newsroom tour and Q&A with a panel of print and broadcast journalists
Inspiration from examples of science done well in the media
Orientation to the changing media landscape
Practical exercises and feedback
Video-recorded practice interviews
Advice on handling controversy, uncertainty and risk
Tips for preparing for print and broadcast media
'Pitch' session to local and national media -- an opportunity to put new skills to the test

For more information, or to apply for a place on the inaugural 'Science Media SAVVY' two-day training session and skills workshop, 29 - 30 October 2012 in Christchurch, please see the SMC website:


Please note: Participation in the inaugural workshop will be limited to residents of the Canterbury region, whose course attendance will be fully subsidised.

If you live in another region of New Zealand and would like to register your interest in applying for a future workshop in your area, please contact the Science Media Centre at


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news