Council’s Strategy and Community Partnerships Committee has today approved the addition of an eighth seat on the Destination Advisory Group for Marlborough, dedicated to Māori tourism.

Destination Marlborough General Manager Tracey Green said the Marlborough Destination Management Plan placed strong emphasis on Te Ao Māori principles and on developing and engaging Māori tourism operators.

“Adding an eighth seat to the Advisory Group ensures representation from this important and growing sector, and reflects the region’s commitment to inclusivity,” Ms Green said.

“Having this seat at the table will ensure we have inclusive views of tourism and will support us to integrate levels of Te Ao Māori stewardship principles into our work, planning, and regional vision.”

Destination Marlborough was first established by Council in October 1997. Initially operated by the Destination Marlborough Trust, it was brought under Council management in July 2025, following the disestablishment of the Trust.

The Destination Advisory Group was established in September 2025 to enable visitor industry representation on the operations of Destination Marlborough. It works to ensure the Marlborough Destination Management Plan continues to remain relevant and fit for purpose.

“Part of that work involves identifying gaps or opportunities in destination management and ensuring alignment with the best interests of the region, and this eighth seat, dedicated to Māori Tourism, will help us achieve that,” Ms Green said.

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