Colenso BBDO Tops The Effies List Scooping 13 Awar

Media Release
9 October 2009

Colenso Bbdo Tops The Effies List Scooping 13 Awards

Award tally includes Most Effective Agency of the Year, Frucor Most Effective Client of the Year

Colenso BBDO continued its outstanding award run at the EFFIES last night, taking home a haul of 13 awards – the most ever awarded to a single agency.

The agency was awarded the Most Effective Agency of the Year, which recognises the most significant contribution made by an agency to the success of its clients. Most Effective Client of the Year went to Colenso BBDO client Frucor for its multi-campaign work on energy drink V and sports water Mizone.

Brent Smart, Managing Director, Colenso BBDO said the awards validate the agency’s belief that creativity equals effectiveness.

“We have a bunch of great clients that recognise great creative ideas truly drive business results at a time when they’ve never mattered more.”

Colenso’s ‘Monster Truck’ and ‘Tricked Out’ campaigns for V drove a spectacular lift in sales across V’s portfolio of products, while the ‘Leaner & Meaner’ work for Mizone doubled the brand’s share.

Yellow’s ‘Treehouse’ (a Colenso BBDO/AIM Proximity campaign) has now won nine local and international effectiveness awards, on top of four Cannes Lions.

Full list of results:

Colenso Most Effective Agency of the Year
Frucor Most Effective Client of the Year
The Big V – FMCG (Gold)
Mizone Leaner and Meaner – FMCG (Gold)
Yellow Treehouse - Corporate Reputation/Image (Silver)
Yellow Treehouse - Return on Investment (Silver)
Yellow Treehouse - Most Integrated Campaign (Silver)
Yellow Treehouse - Paradigm Shift (Bronze)
The V Republic - Most Integrated Campaign (Bronze)
Primo Extremo - New Product or Service Introduction (Silver)
Kapiti Art Project – FMCG (Silver)
Kapiti Art Project - Most Integrated Campaign (Bronze)
Tip Top Goody on a stick - Single Channel Focus Campaign (Bronze)

ends

© Scoop Media