Marketing Expert Brings Big Thinking to Christchurch
Marketing Expert Brings Big Business Thinking to Christchurch Businesses
It used to be that marketing departments and big ideas went hand in hand with big business. But an innovative approach to marketing is making creative, affordable and measurable marketing campaigns a reality for Canterbury businesses.
After 15 years working internationally in senior marketing positions, born and bred Cantabrian Anne Newman was looking for new challenges when she returned home two years ago. Now she’s delivering a unique offering to Canterbury businesses through VOLOM, a specialist provider in outsourced marketing resources which offers businesses a virtual marketing department, without impacting on headcount or blowing budgets.
Newman says the offering is particularly attractive to many Canterbury businesses as they continue in the post-earthquake rebuild phase, and especially at a time when new business registrations are on the increase in the region.
“Christchurch will see a significant growth over the next five to 10 years and businesses need to be set to make the most of the opportunities that will present themselves. The earthquake had a devastating impact and now many SME’s are re-evaluating how they’ve operated previously, and what they can do better for the future,” says Newman.
“Ninety six per cent of businesses in New Zealand are SME’s and Christchurch is no different with a large number – many of which have no marketing department or a staff member dedicated to marketing requirements. We’re offering them a virtual marketing department with the skills, expert advice and action they desire, all for less than the cost to take on an employee. And a real advantage for businesses is that it’s completely tailored depending on the business requirements – it may be just five to ten hours a week, or more as needed.
“A traditional marketing consultancy might focus on strategy, while the advertising agency focuses on campaign execution. Instead, we adopt a fully integrated approach providing the full gamut of marketing services where every activity is carefully integrated with the business and marketing plan, and always measurable,” adds Newman.
The VOLOM business model pulls together a network of experienced marketers, like Newman, who deliver the full suite of marketing support.
Working for herself has always been a dream for Newman. But to be seeing and experiencing a different slice of Kiwi business each day while making international-level marketing services accessible to each and every one of them is a reward she never expected.
VOLOM offers a no obligation 10 minute online marketing audit at www.volom.com, a tool that provides businesses with a quick snapshot of their current marketing activity.