Snakk’s first quarter: year-on-year gross margins rise
Snakk’s first quarter: year-on-year gross margins
rise, cash usage reduced by 83%
AUCKLAND,
New Zealand, 3 September 2015 - Snakk Media Limited (NZAX:
SNK) is today announcing first quarter unaudited revenues of
NZD$2,267,711 from April to June 2015, representing a 15%
year-on-year increase.
Gross margins continued to
rise in the quarter, increasing over 70% year-on-year and
following the trend set in the second half of the previous
financial year. On a year-on-year basis the rate of cash
usage was significantly less, down by approximately $715k
compared to the first quarter of last financial year and
totalling approximately $146k for the first quarter; the
lowest amount in the company's history.
Snakk Group
CEO Mark Ryan says that while trading in the first half of
the year is traditionally slower than the second half, there
has been a focus on cost management, product pricing
strategies and margin control in order to deliver a strong
commercial performance for the financial year. With revenues
of circa $10m per year, Snakk has now reached a point of
scale where each dollar of revenue is used far more
efficiently than when it was a smaller
company.
Comments from Snakk Group CEO Mark
Ryan
Considerable energy has been spent for much of 2015 to ensure we are ready to capitalise on the opportunities in the second half of the trading year, which is our peak trading period. We finished the second half of the last financial year strongly, steadily improving key areas of our business and it’s pleasing to see this continue into this quarter. After committing significant investments into our people, technology and internal systems over 12 months ago to drive efficiencies and scale, our quarterly cash usage was reduced by over 80% on a year-on-year basis.
We are still a young company and
Snakk operates in a particularly fast-evolving industry
which grows more competitive every year. In simple terms we
need to continue to invest into scaling our capabilities,
growing our revenue, protecting our margins and maintaining
access to capital. When Snakk listed in 2013 we were a
start-up with $2m in revenue, and very little infrastructure
in place to support efficient growth. With revenues of circa
$10m we are now seeing the benefits of past investment into
our business.
While the operational performance of
the business is much improved, we certainly require a
greater focus on top-line revenue growth across our
Australian, New Zealand and Southeast Asian markets,
particularly in our peak trading periods. I’m confident we
have the team in place and a strategy that will capitalise
on the enormous opportunities in front of
us.
More CEO comments in video
Further commentary from Mr Ryan on Snakk’s first financial quarter and on what’s coming up for the company can be viewed at http://investors.snakkmedia.com/video/. These videos are part of a regular series intended to complement the company’s written shareholder updates, where the CEO expands on the information distributed today.
First quarter highlights
• Evolving board: Adding a new and fourth company director, with Martin Riegel appointed to the board in June, as part of the company’s strategy to continue to evolve the board over the coming year. As mentioned in the Annual Report, Snakk intends to bring on new board talent with the industry experience and aspirations to build upon Snakk’s existing markets and its entry into important new markets in Asia.
•
• Technology:
Launching TV Sync in New Zealand, a unique market
offering developed by Snakk that dynamically matches mobile
ads with TV commercials.
•
• Represent
Media: Several popular publishers signing Snakk’s
Represent Media as their mobile advertising sales agency,
including Australia’s Carsguide, Concrete Playground and
Rdio Music Service, with Stay at Home Mum also utilising
Snakk’s native advertising technology
platform.
•
• International
Recognition: Named “Official Honoree” in the
international 2015 Webby Awards for Snakk’s creative work
on a leading global game franchise title, Assassin’s Creed
by Ubisoft. The company received further global recognition
in April for being “Best for Workers”, with Snakk
earning a top spot for creating some of the highest quality
jobs for the second year
running.
•
2015 AGM and #SnakkLive Reminder - 16 Sept, 2.30pm
A reminder to shareholders that the company’s Annual General Meeting will be held at 2.30pm on 16 September at the Spark Lab, level 4 in the Seafarers Building in Britomart (52 Tyler Street).
Later that evening, at 5.30pm, the
company will host an intimate gathering for a number of our
customers and industry colleagues. Innovative brands such as
BurgerFuel, Samsung, Uber and Villainesse will share their
insights on how they are navigating through the rapidly
evolving media landscape, what they’ve learned along the
way and what they plan to do next. Numbers are strictly
limited.
To register for the AGM and/or #SnakkLive
please follow this link; https://snakk-media-agm-2015.lilregie.com/
ENDS