Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Do You Know The Most Overworked Business Owner in NZ?

Do You Know The Most Overworked Business Owner in NZ?

The search is on for New Zealand’s most overworked business owner. It’s an outreach competition launched this week by Auckland based digital agency Hatch, who hope to identify and then assist a business that could make tangible time savings through the power of automation technology.

97% of New Zealand's businesses are classified as small or medium enterprises, run by owners who employee 29% of the whole workforce.

"Business owners tell us that they have to wear too many hats in their businesses, it's time technology wore some of those" Hatch Managing Director, Cody Carnachan says.

He continues, "The promise of technology has always been that it would make our lives easier and we would get to work less. But that's not happening compared to other countries. We want business owners to have access to the latest automation technology to make their lives easier."

Previous UK studies have suggested business owners work a whopping 63% longer than the average worker. If this holds in New Zealand, it makes SME business owners some of the hardest workers in the country.

The business owner who receives the coveted title will win up to $8,000 of automation consulting in an effort to take her current 80 or 60 our work week, and automate it down to 40 hours.

The campaign is supported by Yellow who regularly work with Hatch on automation projects. “We have a shared objective, which is to make owning and running a business easier. This collaboration helps us bring together great minds to solve for Kiwi business owners,” says Chantelle Harper, Marketing Communications Manager at Yellow.

The most overworked business owner will be chosen by the Hatch team based on the number of hours worked, & the ability to make a tangible difference on the organisation and business owner.

Friends and family of business owners, as well as professional services providers who work with business owners are encouraged to nominate a deserving business person. Nominations can be made at Nominations close on Tuesday 21st November.


Hatch is a digital agency focussed on big picture outcomes. The agency focuses on unearthing hidden problems, bringing clarity through thoughtful strategy and craft websites, apps and brands that move organisations forward.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>


Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>