7 April 2009

NEWS RELEASE FROM THE NEW ZEALAND PAPER FORUM

Make A New Start And Recycle Easter Egg Boxes

An estimated 4 million chocolate Easter eggs are eaten in New Zealand every Easter and the Paper Forum urges families to enjoy their chocolate eggs– and then to put out the cardboard wrap with the normal paper recycling.

Ashley Chisholm, General Manager of the Paper Forum, says that Easter eggs are packaged in cardboard boxes for good reason:-

“Chocolate eggs in boxes are the most popular choice as gifts. The cardboard is there to protect the delicate chocolate egg on its way from the manufacturer via the retailer, purchaser and finally to the person receiving the egg.”

“Easter eggs traditionally symbolize new beginnings so we want to encourage people to start recycling if they don’t already. Young people receive lots of Easter eggs and international research shows that most of children’s green activity relates to recycling so we are appealing to kids to do their Easter egg hunt, eat their chocolate and then put the cardboard packaging out with the rest of the recycling.”

“97% New Zealanders have access to recycling and we are proud that our paperboard recycling rate stands at 78% which is one of the highest in the world.”

“So give your friends and family Easter eggs knowing that you’ll be giving a boost to New Zealand chocolate manufacturers as well as local packaging suppliers. And remember the cardboard which protects and adorns the chocolate egg is 100% recyclable.”

For information: The Tradition of giving Easter Eggs
In the 17th and 18th centuries -shaped toys were given to children at Easter. The Victorians had cardboard, 'plush' and satin covered eggs filled with Easter gifts and chocolates. The ultimate egg-shaped Easter gifts must have been the fabulous jewelled creations of Carl Fabergé made during the 19th century for the Russian Czar and Czarina, now precious museum pieces. Chocolate Easter eggs were first made in Europe in the early 19th century, with France and Germany taking the lead in this new artistic confectionery.
See http://www.cadbury.co.nz/About-Chocolate/The-Story-of-Easter-and-Easter-Eggs.aspx

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