Students get fancy and
encourage first-time voters to lose their V plates
Hamilton, September 8, 2014: A
somewhat controversial campaign was launched 29 August to
encourage first-time voters to vote in the upcoming general
election. The campaign, titled Lose Your V Plates uses
sexual innuendo to resonate with youth voters and engage
them in the voting process.
Lose Your V Plates includes
an extensive social media campaign with a parody of the
popular Iggy Azalea song, “Fancy,” as well as targeted
memes and metaphorical video testimonials. Lose Your V
Plates is also hosting a competition called ‘Tick Stick
Snap’ to win an iPad Mini. The competition involves
participants posting a selfie displaying their “Yes,
I’ve voted” sticker to Facebook or Instagram with the
hashtag, #loseyourvplates.
Lose Your V Plates is created
in response to what the Electoral Commission describe as a
“particularly steep” decline in voting, from 89% in 1981
to 69% in 2011. However, the 18-24 year old age group is
showing record low engagement, with less than 40% voting in
the 2011 election.
Lose Your V Plates is an initiative
designed and managed by a group of University of Waikato
students in collaboration with the Electoral commission to
engage first-time voters in the upcoming general election.
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