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Computer Thrown Out Of Office Building onto Car

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Slow Internet Connections Fuel e-rage
Computer Thrown Out Of Office Building onto Car

AUCKLAND – Monday, 27 March 2000: We all know the feeling. You push the “download” button on an interesting web site….and you wait. And wait. And wait.

Moments later, in what can only be described as a moment of e-rage, you hurl your PC from your 10th storey office window, and the PC embeds itself in the roof of a car on the street below.

Well, that’s exactly what it looked like in Queen Street recently.

Bemused pedestrians were surprised to find a parked car with a smashed computer monitor and keyboard on top of the car roof and bonnet - as if it had been thrown out by an office worker from the building above in complete despair and frustration.

Many pedestrians looked up at the office window to identify the source of the e-rage.
“I almost did that to my PC this morning,” one passer-by commented after seeing the smashed PC on the roof of the car.

Walker Wireless commissioned the unusual promotion to highlight the frustrations that many people face with slow Internet connections. As businesses seek to access and transmit more and more information, conventional Internet links today can be infuriatingly slow.


“It’s usually not the hardware,” said Paul Ryan, Chief Executive of Walker Wireless. “It’s the cooper wires on which your email, or data traffic is riding.” Computer speeds have increased 50-fold in the last decade, while modem speeds have increased only around six-fold.
Walker Wireless provides the solution to this problem by increasing the speed of Internet access with wireless connection for businesses.
Walker Wireless uses fast wireless links to connect companies to the Internet. A recent agreement with BCL has allowed it to site antennae on BCL’s broadcast masts at 400 locations around New Zealand. This gives Walker’s broadband wireless coverage for all of the country’s major metropolitan areas.

“Not only do we speed up business connections, we make it cheaper as well. The future is definitely wireless,” said Ryan.

Walker Wireless’s television advertising campaign also shows video footage of an office worker throwing his keyboard at the computer monitor in complete frustration.

Ryan said the response to the campaign has been encouraging. As users come to demand high speed Internet access, and experience consequent delays in accessing information, PC rage may be on the increase.

About Walker Wireless

Walker Wireless connects companies to the Internet, to other companies, and to multiple sites within one company by fast wireless links. As computer speeds increase, businesses need to transfer more information quickly and cheaply. While telecommunications networks have upgraded to transfer data at many gigabits a second, most businesses are only connected to these networks via a twisted-pair copper pipeline that considerably slows the transfer of data. Walker Wireless provides broadband wireless access that is faster to install than fitting new cable connections, flexible enough to be adjusted to allow varying amounts of data to flow along it, and reduces its customers’ data communications costs by 50%.
For more information please visit Walker Website at: www.walkerwireless.com

ENDS

For further information contact

Walker Wireless
Paul Ryan
Telephone: 09 522 3678
Mobile: 021 981 821
Email pryan@walkerwireless.com

Botica Conroy & Associates
Michael Bartrom
Telephone: 09 303 3862
Mobile: 021 403 503
Email michaelb@bca.co.nz


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