Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Party pill marketing branded irresponsible

Party pill marketing branded irresponsible

The Drug Foundation today called for a halt to all advertising of party pills, saying that the practice of marketing social drugs may contribute to an increase in drug-related problems in New Zealand.

The Advertising Standards Complaints Board has found against the promoters of 'A-Class' party pills for billboards that showed a scene inside a jail cell including bloody and soiled underwear, with the slogan 'Legal party pills – because jail sux'.

Drug Foundation executive director Ross Bell said that the advertisements should not have been allowed on billboards in the first place.

"It undermines the current restrictions on television, radio and print media advertising of party pills to allow for giant billboards," said Mr Bell.

"These billboards are often placed near high-volume traffic routes and, subsequently, are viewed by many young people – a significant proportion of them can't even legally purchase these products.

"The evidence shows that alcohol advertising entices young people who cannot legally drink to try alcohol. It follows that party pill advertising attracts increased use among underage people so this should be strongly discouraged."

"Cracking down on the marketing of tobacco products has been a key tool to reduce smoking rates. While party pills do not pose the same public health problems as tobacco, we should take a precautionary approach to ensure these products are not marketed to young people."

Mr Bell urged the Ministry of Health to implement new regulations over the advertising of party pills, especially billboards and point of sale at dairies.

"It's been eight months since parliament passed amendments to the Misuse of Drugs Act allowing for advertising restrictions. This is time enough, we need tighter controls on advertising now to give the new amendments a chance to work," said Mr Bell.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO:

 
 
 
 
 
 
 
 
  • Bill Bennett on Tech