Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


3 Wise Men launch “completely unique” flagship store


Retailers redesigning stores to satisfy booming menswear market.

NZ’s 3 Wise Men launch “completely unique” flagship store.

Men are driving a new fashion retailing boom, with the global market for menswear expected to exceed US$402 billion in 2014.1 They’re changing the way they shop and dress, experimenting with their wardrobes and becoming more adventurous with colour and pattern.

In response, retailers are rethinking their store designs and visual merchandising to keep up with male customers’ increasingly sophisticated expectations.

Selfridges, regularly voted the best department store in the world, recently launched their sleek new menswear designer space featuring an installation by Lanvin - part of an ongoing multi-million pound “Menswear Masterplan” redevelopment strategy.

Over in New York’s Meatpacking District, Christian Louboutin have opened their first men’s store. Highlights include the diamond-panel leather walls, salvaged industrial furniture, and a tattoo parlour where customers’ tattoos are copied and embroidered onto their shoes.

In New Zealand, men’s shirt and accessories brand 3 Wise Men have tripled the size of their Newmarket flagship store, with an engagingly innovative redesign by Space Studio.

3 Wise Men Managing Director, Richard Miles, says the flagship redesign followed on from new store launches in Sydney, Wellington and Christchurch. “The brief was simple: to evolve the retail expression of our brand. Our customers buy our products because they’re well crafted and impeccably detailed. They buy into our brand because it’s irreverent and fun.”

Designer Dave Sweatman captured this quirky character with natural, masculine materials including plywood, cork, glass and concrete. Bright pops of colour feature in the proudly displayed sock selection, and fridges are filled with a range of complimentary drinks.

“The main focal point of the design is the distinctive racking and display system,” explains Sweatman. “It displays products in an offbeat and fully customisable way, and draws in the customer. Ambience, visual branding and materiality are key factors when designing an appealingretail space. This store is an entirely bespoke, completely unique expression that reflects the detail, quality and character of a 3 Wise Men shirt.”

1. Research firm MarketLine Intl. Ltd. London.


ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news