Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


3 Wise Men launch “completely unique” flagship store


Retailers redesigning stores to satisfy booming menswear market.

NZ’s 3 Wise Men launch “completely unique” flagship store.

Men are driving a new fashion retailing boom, with the global market for menswear expected to exceed US$402 billion in 2014.1 They’re changing the way they shop and dress, experimenting with their wardrobes and becoming more adventurous with colour and pattern.

In response, retailers are rethinking their store designs and visual merchandising to keep up with male customers’ increasingly sophisticated expectations.

Selfridges, regularly voted the best department store in the world, recently launched their sleek new menswear designer space featuring an installation by Lanvin - part of an ongoing multi-million pound “Menswear Masterplan” redevelopment strategy.

Over in New York’s Meatpacking District, Christian Louboutin have opened their first men’s store. Highlights include the diamond-panel leather walls, salvaged industrial furniture, and a tattoo parlour where customers’ tattoos are copied and embroidered onto their shoes.

In New Zealand, men’s shirt and accessories brand 3 Wise Men have tripled the size of their Newmarket flagship store, with an engagingly innovative redesign by Space Studio.

3 Wise Men Managing Director, Richard Miles, says the flagship redesign followed on from new store launches in Sydney, Wellington and Christchurch. “The brief was simple: to evolve the retail expression of our brand. Our customers buy our products because they’re well crafted and impeccably detailed. They buy into our brand because it’s irreverent and fun.”

Designer Dave Sweatman captured this quirky character with natural, masculine materials including plywood, cork, glass and concrete. Bright pops of colour feature in the proudly displayed sock selection, and fridges are filled with a range of complimentary drinks.

“The main focal point of the design is the distinctive racking and display system,” explains Sweatman. “It displays products in an offbeat and fully customisable way, and draws in the customer. Ambience, visual branding and materiality are key factors when designing an appealingretail space. This store is an entirely bespoke, completely unique expression that reflects the detail, quality and character of a 3 Wise Men shirt.”

1. Research firm MarketLine Intl. Ltd. London.


ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Business Research And Development Up 29 Percent

Computer services and machinery manufacturing firms led the way in an almost 30 percent lift in business spending on research and development (R&D) in 2016, Stats NZ said today. Businesses spent $1.6 billion on R&D in 2016, up $356 million (29 percent) from 2014. More>>

ALSO:

China Shopping: NZ-China FTA Upgrade Agreed Among Slew Of New Deals

New Zealand Prime Minister Bill English and China Premier Li Keqiang signed off a series of cooperation deals spanning trade, customs, travel and climate change and confirmed commencement of official talks on an upgrade to the nine-year old free-trade agreement between the two countries. More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news