Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


3 Wise Men launch “completely unique” flagship store


Retailers redesigning stores to satisfy booming menswear market.

NZ’s 3 Wise Men launch “completely unique” flagship store.

Men are driving a new fashion retailing boom, with the global market for menswear expected to exceed US$402 billion in 2014.1 They’re changing the way they shop and dress, experimenting with their wardrobes and becoming more adventurous with colour and pattern.

In response, retailers are rethinking their store designs and visual merchandising to keep up with male customers’ increasingly sophisticated expectations.

Selfridges, regularly voted the best department store in the world, recently launched their sleek new menswear designer space featuring an installation by Lanvin - part of an ongoing multi-million pound “Menswear Masterplan” redevelopment strategy.

Over in New York’s Meatpacking District, Christian Louboutin have opened their first men’s store. Highlights include the diamond-panel leather walls, salvaged industrial furniture, and a tattoo parlour where customers’ tattoos are copied and embroidered onto their shoes.

In New Zealand, men’s shirt and accessories brand 3 Wise Men have tripled the size of their Newmarket flagship store, with an engagingly innovative redesign by Space Studio.

3 Wise Men Managing Director, Richard Miles, says the flagship redesign followed on from new store launches in Sydney, Wellington and Christchurch. “The brief was simple: to evolve the retail expression of our brand. Our customers buy our products because they’re well crafted and impeccably detailed. They buy into our brand because it’s irreverent and fun.”

Designer Dave Sweatman captured this quirky character with natural, masculine materials including plywood, cork, glass and concrete. Bright pops of colour feature in the proudly displayed sock selection, and fridges are filled with a range of complimentary drinks.

“The main focal point of the design is the distinctive racking and display system,” explains Sweatman. “It displays products in an offbeat and fully customisable way, and draws in the customer. Ambience, visual branding and materiality are key factors when designing an appealingretail space. This store is an entirely bespoke, completely unique expression that reflects the detail, quality and character of a 3 Wise Men shirt.”

1. Research firm MarketLine Intl. Ltd. London.


ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Post-Post: Brian Roche To Step Down As NZ Post CEO

Brian Roche will step down as chief executive of New Zealand Post in April 2017, having led the state-owned postal service's drive to adjust to shrinking mail volumes with a combination of cost cuts, asset sales, modernisation and expansion of new businesses. More>>

ALSO:

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news