Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


3 Wise Men launch “completely unique” flagship store

Retailers redesigning stores to satisfy booming menswear market.

NZ’s 3 Wise Men launch “completely unique” flagship store.

Men are driving a new fashion retailing boom, with the global market for menswear expected to exceed US$402 billion in 2014.1 They’re changing the way they shop and dress, experimenting with their wardrobes and becoming more adventurous with colour and pattern.

In response, retailers are rethinking their store designs and visual merchandising to keep up with male customers’ increasingly sophisticated expectations.

Selfridges, regularly voted the best department store in the world, recently launched their sleek new menswear designer space featuring an installation by Lanvin - part of an ongoing multi-million pound “Menswear Masterplan” redevelopment strategy.

Over in New York’s Meatpacking District, Christian Louboutin have opened their first men’s store. Highlights include the diamond-panel leather walls, salvaged industrial furniture, and a tattoo parlour where customers’ tattoos are copied and embroidered onto their shoes.

In New Zealand, men’s shirt and accessories brand 3 Wise Men have tripled the size of their Newmarket flagship store, with an engagingly innovative redesign by Space Studio.

3 Wise Men Managing Director, Richard Miles, says the flagship redesign followed on from new store launches in Sydney, Wellington and Christchurch. “The brief was simple: to evolve the retail expression of our brand. Our customers buy our products because they’re well crafted and impeccably detailed. They buy into our brand because it’s irreverent and fun.”

Designer Dave Sweatman captured this quirky character with natural, masculine materials including plywood, cork, glass and concrete. Bright pops of colour feature in the proudly displayed sock selection, and fridges are filled with a range of complimentary drinks.

“The main focal point of the design is the distinctive racking and display system,” explains Sweatman. “It displays products in an offbeat and fully customisable way, and draws in the customer. Ambience, visual branding and materiality are key factors when designing an appealingretail space. This store is an entirely bespoke, completely unique expression that reflects the detail, quality and character of a 3 Wise Men shirt.”

1. Research firm MarketLine Intl. Ltd. London.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Hepatitis A Link: Increased Surveillance Of Imported Frozen Berries

The Ministry for Primary Industries (MPI) Director General has issued a statement warning of a potential risk associated with imported frozen berries following four human cases of Hepatitis A thought to be linked to packaged imported frozen berries. More>>


Shocking Dairy Footage: MPI Failing Our Animals And Damaging Our Reputation

Greens “Nathan Guy needs to urgently look into how his ministry is enforcing animal welfare standards, how these appalling incidents happened under its watch and what it’s going to do prevent similar incidents happening again in the future." More>>


Land & Water Forum: Fourth Report On Water Management

The Land and Water Forum (LWF) today published its fourth report, outlining 60 new consensus recommendations for how New Zealand should improve its management of fresh water and calling on the Government to urgently adopt all of its recommendations from earlier reports. More>>



Welcome Home: Record High Migration Stokes 41-Year High Population Growth

New Zealand annual net migration hit a new high in October as more people arrived from than departed for Australia for the first time in more than 20 years. More>>


Citizens' Advice Bureau: Report Shows Desperate Housing Situation Throughout NZ

CAB's in-depth analysis of over 2000 client enquiries about emergency accommodation shows vulnerable families, pregnant women and children living in cars and garages, even after seeking assistance from the Ministry of Social Development and Housing New Zealand. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news