Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Assurance for shoppers as retailers sign on to data register

18 March 2013

Assurance for shoppers as retailers sign on to data register

Three of the country’s leading retailers are among the first to adopt a new standard assuring shoppers their personal information is stored and used in accordance with a best practice industry standard.

Mitre 10 New Zealand Limited, EziBuy and Farmers Trading Company are the first retailers in the country to be granted the Data Warranty Register Trustmark - a certification system introduced and managed by the Marketing Association in New Zealand.

Marketing Association spokesperson Sue McCarty said the standard had been designed to ensure any personal information provided by customers is managed to the highest possible standard.

“Regarded as a key asset, customer and prospect data is now at the very core of most businesses. And at a time when data security is increasingly coming under the spotlight globally, along with the proliferation of media channels, it means it is more important than ever for businesses to be collecting, storing, managing and using data about identifiable individuals professionally, legally and ethically, and to be seen to be doing just that.”

To achieve the Trustmark all three retailers underwent a stringent data declaration and compliance check that required them to commit to ongoing self-regulation of collected data in accordance with standards set by the Marketing Association.

Mitre 10 General Manager Marketing Dave Elliott said Mitre 10 had no hesitation in undergoing the compliance process and was pleased with the result.

“It’s great to now have an industry benchmark in place. As communication channels evolve and one-to-one communication becomes more common it is increasingly important retailers regularly look at their practices to ensure information is handled the best way possible.

“There’s a great deal of trust when customers share their personal information and we’re pleased that Trustmark is in place to give our customers added peace of mind.

“We also hope a closer look at the handling of customer data will result in better customer experiences, as improving data collection can lead to more meaningful, and less frequent, interactions.”

EziBuy Customer Experience Manager Susan Parkes said with privacy a common concern amongst consumers and personal communication central to the way EziBuy delivers its services demonstrating commitment to best practice was a natural step.

“EziBuy is involved in direct communication with customers through numerous channels so it’s our responsibility to reassure our current and future customers that we really do protect their information.

“The Trustmark gives us a public stamp that represents a highest ‘benchmark standard’ and endorses our commitment to our New Zealand customer base.”
Farmers Head of Marketing Dean Cook said the Data Warranty Register was a great step forward for New Zealand retailers.

“Having proper systems in place to manage customer information is a must, so it is great to see this industry best practice process formalised.

“We’re very pleased to be an early adopter of this new system and take a leading role in providing assurance to New Zealanders. We hope to see other retailers taking a look at their systems and join us in achieving data warranty certification.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Research: ‘Ageing Well’ Science Challenge Launched

Science and Innovation Minister Steven Joyce today launched the Ageing Well National Science Challenge, confirming initial funding of $14.6 million. More>>

ALSO:

Scoop Business: Govt Resisting Pressure To Pump More Cash Into Solid Energy

Prime Minister John Key says it is “not the government’s preferred option” to make a fresh capital injection into the troubled state-owned coal miner, Solid Energy, but dodged journalists’ questions at his weekly press conference on whether that might prove necessary... More>>

ALSO:

Lagest Ever Privacy Breach Award: NZCU Baywide Accepts “Severe” Censure In Cake Case

NZCU Baywide says that once it was found to have committed a breach of a former staff member’s privacy, it had attempted to resolve the matter... the censure and remedies for its actions taken almost three years ago are “severe” but accepted, and will hopefully draw a line under the matter. More>>

ALSO:

Scoop Business: PayPal Stops Processing Mega Payments; NZX Listing Still On

PayPal has ceased processing payments for Mega, the file storage and encryption firm looking to join the New Zealand stock market via a reverse listing of TRS Investments, amid claims it is not a legitimate cloud storage service. More>>

ALSO:

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news