Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Asian Market Key Next Step for Trilogy International

Asian Market Identified As a Key Next Step for Trilogy International

Iconic chain of stores in Hong Kong and growing cult status in Japan provide Trilogy International (NZX:TIL) the catalyst to further develop Asian presence.

Recent placement into over 200 Mannings pharmacy stores in Hong Kong has been one of several catalysts for Trilogy to appoint its first local representative in the region.

With the Asian skincare market projected to be worth in excess of USD 20 billion in 2014 (Src: Datamonitor Interactive Consumer Database 2010), Trilogy International CEO Stephen Sinclair believes the market opportunity for Trilogy is huge. The region currently represents 14% of Trilogy’s natural skincare business and Japan alone is its fourth largest market.

“Every time I’m in Asia, whether it’s in one of our more established markets or a new one, I see and hear evidence of the demand for quality products coming out of New Zealand. In department stores and specialist retailers throughout the region, more and more space is being devoted to innovative, high-performance natural skincare from our part of the world.”

Trilogy has well-established relationships with prestigious department and specialist stores such as Isetan and CosmeKitchen in Japan and Robinsons in Singapore. Newer markets including Hong Kong and Thailand also offer exciting retail prospects.

Newly appointed Sales and Marketing Executive Li Jiang will work closely with distributors and key retailers throughout the Asian region to maximise opportunities in their local markets. Ms Jiang has an existing affiliation with Trilogy, having been responsible for its Taiwanese launch in a previous role with distributor Coni International.

“In Japan, the Trilogy brand enjoys a profile bordering on cult status. Now with the local knowledge provided by Li Jiang, we are well-positioned to leverage our presence across the wider region,” he says,

The establishment of these beachheads into the Asian region is a key part of Trilogy’s growth strategy for its natural skincare brand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news