Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Asian Market Key Next Step for Trilogy International

Asian Market Identified As a Key Next Step for Trilogy International

Iconic chain of stores in Hong Kong and growing cult status in Japan provide Trilogy International (NZX:TIL) the catalyst to further develop Asian presence.

Recent placement into over 200 Mannings pharmacy stores in Hong Kong has been one of several catalysts for Trilogy to appoint its first local representative in the region.

With the Asian skincare market projected to be worth in excess of USD 20 billion in 2014 (Src: Datamonitor Interactive Consumer Database 2010), Trilogy International CEO Stephen Sinclair believes the market opportunity for Trilogy is huge. The region currently represents 14% of Trilogy’s natural skincare business and Japan alone is its fourth largest market.

“Every time I’m in Asia, whether it’s in one of our more established markets or a new one, I see and hear evidence of the demand for quality products coming out of New Zealand. In department stores and specialist retailers throughout the region, more and more space is being devoted to innovative, high-performance natural skincare from our part of the world.”

Trilogy has well-established relationships with prestigious department and specialist stores such as Isetan and CosmeKitchen in Japan and Robinsons in Singapore. Newer markets including Hong Kong and Thailand also offer exciting retail prospects.

Newly appointed Sales and Marketing Executive Li Jiang will work closely with distributors and key retailers throughout the Asian region to maximise opportunities in their local markets. Ms Jiang has an existing affiliation with Trilogy, having been responsible for its Taiwanese launch in a previous role with distributor Coni International.

“In Japan, the Trilogy brand enjoys a profile bordering on cult status. Now with the local knowledge provided by Li Jiang, we are well-positioned to leverage our presence across the wider region,” he says,

The establishment of these beachheads into the Asian region is a key part of Trilogy’s growth strategy for its natural skincare brand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news