Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Asian Market Key Next Step for Trilogy International

Asian Market Identified As a Key Next Step for Trilogy International

Iconic chain of stores in Hong Kong and growing cult status in Japan provide Trilogy International (NZX:TIL) the catalyst to further develop Asian presence.

Recent placement into over 200 Mannings pharmacy stores in Hong Kong has been one of several catalysts for Trilogy to appoint its first local representative in the region.

With the Asian skincare market projected to be worth in excess of USD 20 billion in 2014 (Src: Datamonitor Interactive Consumer Database 2010), Trilogy International CEO Stephen Sinclair believes the market opportunity for Trilogy is huge. The region currently represents 14% of Trilogy’s natural skincare business and Japan alone is its fourth largest market.

“Every time I’m in Asia, whether it’s in one of our more established markets or a new one, I see and hear evidence of the demand for quality products coming out of New Zealand. In department stores and specialist retailers throughout the region, more and more space is being devoted to innovative, high-performance natural skincare from our part of the world.”

Trilogy has well-established relationships with prestigious department and specialist stores such as Isetan and CosmeKitchen in Japan and Robinsons in Singapore. Newer markets including Hong Kong and Thailand also offer exciting retail prospects.

Newly appointed Sales and Marketing Executive Li Jiang will work closely with distributors and key retailers throughout the Asian region to maximise opportunities in their local markets. Ms Jiang has an existing affiliation with Trilogy, having been responsible for its Taiwanese launch in a previous role with distributor Coni International.

“In Japan, the Trilogy brand enjoys a profile bordering on cult status. Now with the local knowledge provided by Li Jiang, we are well-positioned to leverage our presence across the wider region,” he says,

The establishment of these beachheads into the Asian region is a key part of Trilogy’s growth strategy for its natural skincare brand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Callaghan Innovation: Investment To Help Deepen Innovation Reporting

Callaghan Innovation, the government’s high tech HQ for Kiwi business, is to help deepen New Zealand media coverage of the commercialisation of innovation through an arms-length partnership with independent business news service BusinessDesk. More>>

ALSO:

Tax Credits, Grants: Greens $1Bn R&D Plan

In the Party’s headline economic announcement, the Greens have launched their plan to build a smarter, more innovative economy which has as its centrepiece an additional $1 billion of government investment in research and development (R&D) above current spend, including tax breaks for business. More>>

ALSO:

Inflation: CPI Increases 0.3 Percent In June Quarter

The consumers price index (CPI) rose 0.3 percent in the June 2014 quarter, Statistics New Zealand said today. This follows rises of 0.3 percent the March quarter and 0.1 percent in the December 2013 quarter. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news