Secret to Business Transformation Hits Wellington
20 March 2014
Secret to Business Transformation Hits Wellington
If you live in Wellington you either make movies or work for the government, right? Wrong! The capital has over 400 start-up businesses alone with a staggering 29,200 businesses throughout the region. In fact, Wellington has more high-growth companies than any other region in New Zealand.
However, fast growth can lack sustainability, and with most small and medium sized business owners focusing on the business itself, something pretty important often gets forgotten – planning for the future to accommodate that growth.
Without a plan for growth things can turn tail and become a nose-dive pretty quickly. And without the right people on the bus to help achieve that, the chances of maintaining that growth are slim.
Outsourced marketing specialists VOLOM are changing that, with the long-awaited announcement they’re setting up shop in Wellington.
Helmed locally by marketing guru Tim Rosenbrook, VOLOM takes over the marketing function for businesses of all sizes, providing access to a senior-level marketing resource at a significant cost saving over having a full-time employee on board, even a junior.
“Marketing isn’t just a nice to have anymore, it’s business-critical, and yet studies show it’s one of the most neglected areas in smaller firms.
“For a lot of companies, kitting out an entire marketing department just isn’t feasible, and often hiring a full-time senior marketer isn’t justified.
“I bet if I told you that by applying customer focused and results driven marketing techniques we could guarantee that the growth of your business would far exceed any outlay you’d be kind of excited, right?”
Rosenbrook’s confidence is well founded. VOLOM has been helping businesses throughout New Zealand achieve outstanding, and most importantly, measurable, results since 2006.
The company was founded on the belief that a lack of resources or personnel shouldn’t be a barrier to organisations including marketing in their business plans. The team also firmly believed the power of the team.
As the undisputed king of marketing, Steve Jobs, said: “Great things in business are never done by one person, they’re done by a team of people.”
While Jobs was the front man for the mighty Apple empire and brought everything together, he always had an enormous team of experts behind him ensuring Apple became, and then stayed, the biggest brand in the world.
VOLOM is no different. While Tim deals with the clients day-to-day, essentially becoming their virtual marketing department, he’s supported by a network of specialists ranging from marketing strategists to designers, ensuring that his clients have access to resources that far outstrip their budgets.
“I’ve worked for some pretty big corporates in my career, and I get such a kick out of being able to enable my clients to tap into the same kind of marketing horsepower that those guys can harness, but for a fraction of the cost.
“Ninety one per cent of employers in New Zealand are SMEs, and they come and go like lightening because it doesn’t matter how great your product or service is - if the people it’s aimed at don’t know about it then you’re done for.
“We just think and do things differently. We become part of your business. And we believe wholeheartedly in “we, not me”. It’s what VOLOM was founded on.”
The VOLOM business model pulls together a nationwide network of experienced senior marketers who deliver the full suite of marketing support, regardless of industry or budget. Over the last few years they have attracted a number of new marketing experts to the organisation, bringing with them substantial experience in high-profile agencies and large, successful businesses across a diverse range of sectors.
“If you work with VOLOM your business will grow - you’ll make money, grow your brand and increase your customer base. Good marketing is money in the bank. It’s just that simple.”
As Steve Jobs said, “it’s more fun to be a pirate than to join the navy,” so to find out how your business can do things differently and be the best it can be, secure your free one hour marketing consultation before 1 March 2014.
To book, contact Tim Rosenbrook on 0800 486 566 or email firstname.lastname@example.org
VOLOM specialises in providing outsourced marketing resources for small and medium sized New Zealand businesses across diverse industries. Created by statistician and former Saatchi and Saatchi advertising specialist Paul Wilkes, VOLOM is an industry first business model offering SMEs marketing expertise and resources previously available only to large companies, without the high cost.
VOLOM is built on a network of marketing professionals, initially started in Auckland and rapidly growing to a fully national network. For less than it costs to take on one full time employee, VOLOM clients are delivered a marketing department for a set number of hours each week to suit their needs. VOLOM provides the full spectrum of marketing expertise from brand identity to direct marketing and everything in between – all managed from an office of experience marketing experts.
A skilled strategic marketing professional with over 14 years’ experience, Tim has developed marketing and sales strategies for some of the biggest brands in New Zealand, including Z Energy, Shell, Air New Zealand, Avis and DFS Galleria.
He was a key figure behind the iconic rebranding of Shell to Z – one of the most successful consumer brand launches in recent history.
Tim is a specialist in results-driven, customer-focused brand strategy; including customer insights, segmentation, implementation and product offer development.