Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Why Do Many Kiwis Still Not Have Health And Life Insurance?

Why Do Many Kiwis Still Not Have Health And Life Insurance?

FIRST NZ just released a new industry report showing how visible and how much online reach New Zealand’s health and life insurance providers have within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that around 38% of Kiwis surveyed did not have any life or health insurance.

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Life Direct leads the RBR for the analysed search terms – followed by AA and Pinnacle Life.

The life insurance market is highly competitive and lots of players are looking to gain a larger proportion of market share online. Although the competition is high, more than half of all analysed companies are not “really” doing a great job and making best use of what is presumably their most cost effective marketing channel: “Search”.

According to Standard & Poor’s, the insurance market has room to grow due to population growth and the low rate of New Zealanders having a life insurance. There is still room to capitalise on this growth and being found online should be a priority for any Health and Life Insurance Provider.

FIRST found that the main reasons for Kiwis not having a life or health insurance are the high costs and having other more important perceived financial priorities. A minority of respondents mentioned that they would not trust health or life insurance providers and so haven’t applied for insurance yet.

To get the full industry report and survey data, please download the full report below.

By conducting this industry report FIRST used its metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines, which provides a simple way to compare a website’s search engine rankings with its competitors.

Download the full industry report here.

FIRST is New Zealand’s leading multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers. Visit the FIRST website to get more information on their digital marketing services.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news