Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Why Do Many Kiwis Still Not Have Health And Life Insurance?

Why Do Many Kiwis Still Not Have Health And Life Insurance?


FIRST NZ just released a new industry report showing how visible and how much online reach New Zealand’s health and life insurance providers have within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that around 38% of Kiwis surveyed did not have any life or health insurance.

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Life Direct leads the RBR for the analysed search terms – followed by AA and Pinnacle Life.

The life insurance market is highly competitive and lots of players are looking to gain a larger proportion of market share online. Although the competition is high, more than half of all analysed companies are not “really” doing a great job and making best use of what is presumably their most cost effective marketing channel: “Search”.

According to Standard & Poor’s, the insurance market has room to grow due to population growth and the low rate of New Zealanders having a life insurance. There is still room to capitalise on this growth and being found online should be a priority for any Health and Life Insurance Provider.

FIRST found that the main reasons for Kiwis not having a life or health insurance are the high costs and having other more important perceived financial priorities. A minority of respondents mentioned that they would not trust health or life insurance providers and so haven’t applied for insurance yet.

To get the full industry report and survey data, please download the full report below.

By conducting this industry report FIRST used its metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines, which provides a simple way to compare a website’s search engine rankings with its competitors.

Download the full industry report here.

FIRST is New Zealand’s leading multi-disciplinary digital agency that focuses on delivering campaigns and creative that targets, captures, engages, convinces and converts consumers. Visit the FIRST website to get more information on their digital marketing services.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news