Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wool.i.am the star of new campaign for Cavalier Bremworth

Wool.i.am the star of new campaign for Cavalier Bremworth

Long established New Zealand carpet maker Cavalier Bremworth has launched a quirky new ad campaign which focuses on its unique ability to manage the quality of its wool carpet from the farm right to the floor. It’s also a celebration of having Kiwis on the job every step of the way.

View here at: http://goo.gl/FNqV97

The hero of the campaign continues to be its animated sheep (Wool-i.am) who takes a journey with the wool from the farm to its tufting plant in Auckland. Cavalier Bremworth, as part of parent company Cavalier Corporation, is the only carpet maker that owns and controls the whole process for wool carpet production – it owns a wool buying business, a half share in the country’s biggest wool scours in Canterbury and Hawke’s Bay, and then its own dyeing and spinning plants in Napier, Wanganui and Christchurch.

Cavalier Bremworth’s marketing manager Desiree Keown said the new campaign continued a series of animated TVC’s reminding New Zealanders about the benefits of wool carpet. It also aimed to make the point that in buying Cavalier Bremworth wool carpet, consumers are supporting an iconic Kiwi company that has been around for 55 years.

“We’re a major New Zealand company that employs more than 550 staff and we want people to know that when they buy a Cavalier Bremworth wool carpet, there’s a whole chain of New Zealanders that benefit from that - from the farmer right through to transport operators and our retailers.

Support for the campaign was forthcoming from Buy NZ Made with Manager, Trina Snow, saying it was great to see a new campaign built around proudly New Zealand Made products and the people that make them. “We congratulate Cavalier Bremworth on their achievements to date and look forward to sharing this campaign as widely as possible”.

The new TVCs will be supported by billboards in high traffic areas in Auckland, Wellington and Christchurch including airport sites. Social media will also be key in the campaign, encouraging New Zealanders to ‘share the sheep’ through Facebook and YouTube and to engage through a number of other initiatives including competitions to win lapel badges and t-shirts to support New Zealand wool. In line with its philosophy of supporting Kiwi businesses, the badges and t-shirts are all made here in New Zealand.


NZ made creative team

Appropriately, the new campaign was created and produced by another New Zealand company, 100% New Zealand-owned independent advertising agency, Federation.

Spincast, a New Zealand based manufacturer, made the metal lapel badges. Seabreeze Apparel specialise in New Zealand made clothing and screenprinting have made the Cavalier Bremworth t-shirts.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Employment: ANZ Proposes Casualisation In Whangarei Stores

ANZ workers in Whangarei could see their incomes drop by 20 to 40 percent if the bank’s proposal to reduce the number of full-time positions goes ahead says FIRST Union national organiser Tali Williams. More>>

Finance: BNZ Develops Specialist Tāmaki Māori Banking Team

BNZ develops specialist Tāmaki Māori Banking Team to support Māori as Auckland grows More>>

Pharmaceuticals: Commerce Commission To Consider Pharmaceuticals Merger

The Commerce Commission has received an application from Pfizer Inc. seeking clearance to acquire all of the shares in Hospira Inc. More>>

Real Estate: Housing Unaffordability Issues Spread

Surging house prices in Auckland and Queenstown last month pushed home ownership even further beyond the reach of first home buyers in the two districts, according to the AMP360 Home Loan Affordability Report for March. More>>

Statistics NZ: Annual Exports To China Dip Below Australia

The value of goods exports to Australia ($8.7 billion) surpassed those to China for the year ended March 2015, Statistics New Zealand said today. More>>

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news