Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wool.i.am the star of new campaign for Cavalier Bremworth

Wool.i.am the star of new campaign for Cavalier Bremworth

Long established New Zealand carpet maker Cavalier Bremworth has launched a quirky new ad campaign which focuses on its unique ability to manage the quality of its wool carpet from the farm right to the floor. It’s also a celebration of having Kiwis on the job every step of the way.

View here at: http://goo.gl/FNqV97

The hero of the campaign continues to be its animated sheep (Wool-i.am) who takes a journey with the wool from the farm to its tufting plant in Auckland. Cavalier Bremworth, as part of parent company Cavalier Corporation, is the only carpet maker that owns and controls the whole process for wool carpet production – it owns a wool buying business, a half share in the country’s biggest wool scours in Canterbury and Hawke’s Bay, and then its own dyeing and spinning plants in Napier, Wanganui and Christchurch.

Cavalier Bremworth’s marketing manager Desiree Keown said the new campaign continued a series of animated TVC’s reminding New Zealanders about the benefits of wool carpet. It also aimed to make the point that in buying Cavalier Bremworth wool carpet, consumers are supporting an iconic Kiwi company that has been around for 55 years.

“We’re a major New Zealand company that employs more than 550 staff and we want people to know that when they buy a Cavalier Bremworth wool carpet, there’s a whole chain of New Zealanders that benefit from that - from the farmer right through to transport operators and our retailers.

Support for the campaign was forthcoming from Buy NZ Made with Manager, Trina Snow, saying it was great to see a new campaign built around proudly New Zealand Made products and the people that make them. “We congratulate Cavalier Bremworth on their achievements to date and look forward to sharing this campaign as widely as possible”.

The new TVCs will be supported by billboards in high traffic areas in Auckland, Wellington and Christchurch including airport sites. Social media will also be key in the campaign, encouraging New Zealanders to ‘share the sheep’ through Facebook and YouTube and to engage through a number of other initiatives including competitions to win lapel badges and t-shirts to support New Zealand wool. In line with its philosophy of supporting Kiwi businesses, the badges and t-shirts are all made here in New Zealand.


NZ made creative team

Appropriately, the new campaign was created and produced by another New Zealand company, 100% New Zealand-owned independent advertising agency, Federation.

Spincast, a New Zealand based manufacturer, made the metal lapel badges. Seabreeze Apparel specialise in New Zealand made clothing and screenprinting have made the Cavalier Bremworth t-shirts.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news