Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wool.i.am the star of new campaign for Cavalier Bremworth

Wool.i.am the star of new campaign for Cavalier Bremworth

Long established New Zealand carpet maker Cavalier Bremworth has launched a quirky new ad campaign which focuses on its unique ability to manage the quality of its wool carpet from the farm right to the floor. It’s also a celebration of having Kiwis on the job every step of the way.

View here at: http://goo.gl/FNqV97

The hero of the campaign continues to be its animated sheep (Wool-i.am) who takes a journey with the wool from the farm to its tufting plant in Auckland. Cavalier Bremworth, as part of parent company Cavalier Corporation, is the only carpet maker that owns and controls the whole process for wool carpet production – it owns a wool buying business, a half share in the country’s biggest wool scours in Canterbury and Hawke’s Bay, and then its own dyeing and spinning plants in Napier, Wanganui and Christchurch.

Cavalier Bremworth’s marketing manager Desiree Keown said the new campaign continued a series of animated TVC’s reminding New Zealanders about the benefits of wool carpet. It also aimed to make the point that in buying Cavalier Bremworth wool carpet, consumers are supporting an iconic Kiwi company that has been around for 55 years.

“We’re a major New Zealand company that employs more than 550 staff and we want people to know that when they buy a Cavalier Bremworth wool carpet, there’s a whole chain of New Zealanders that benefit from that - from the farmer right through to transport operators and our retailers.

Support for the campaign was forthcoming from Buy NZ Made with Manager, Trina Snow, saying it was great to see a new campaign built around proudly New Zealand Made products and the people that make them. “We congratulate Cavalier Bremworth on their achievements to date and look forward to sharing this campaign as widely as possible”.

The new TVCs will be supported by billboards in high traffic areas in Auckland, Wellington and Christchurch including airport sites. Social media will also be key in the campaign, encouraging New Zealanders to ‘share the sheep’ through Facebook and YouTube and to engage through a number of other initiatives including competitions to win lapel badges and t-shirts to support New Zealand wool. In line with its philosophy of supporting Kiwi businesses, the badges and t-shirts are all made here in New Zealand.


NZ made creative team

Appropriately, the new campaign was created and produced by another New Zealand company, 100% New Zealand-owned independent advertising agency, Federation.

Spincast, a New Zealand based manufacturer, made the metal lapel badges. Seabreeze Apparel specialise in New Zealand made clothing and screenprinting have made the Cavalier Bremworth t-shirts.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news