Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Wool.i.am the star of new campaign for Cavalier Bremworth

Wool.i.am the star of new campaign for Cavalier Bremworth

Long established New Zealand carpet maker Cavalier Bremworth has launched a quirky new ad campaign which focuses on its unique ability to manage the quality of its wool carpet from the farm right to the floor. It’s also a celebration of having Kiwis on the job every step of the way.

View here at: http://goo.gl/FNqV97

The hero of the campaign continues to be its animated sheep (Wool-i.am) who takes a journey with the wool from the farm to its tufting plant in Auckland. Cavalier Bremworth, as part of parent company Cavalier Corporation, is the only carpet maker that owns and controls the whole process for wool carpet production – it owns a wool buying business, a half share in the country’s biggest wool scours in Canterbury and Hawke’s Bay, and then its own dyeing and spinning plants in Napier, Wanganui and Christchurch.

Cavalier Bremworth’s marketing manager Desiree Keown said the new campaign continued a series of animated TVC’s reminding New Zealanders about the benefits of wool carpet. It also aimed to make the point that in buying Cavalier Bremworth wool carpet, consumers are supporting an iconic Kiwi company that has been around for 55 years.

“We’re a major New Zealand company that employs more than 550 staff and we want people to know that when they buy a Cavalier Bremworth wool carpet, there’s a whole chain of New Zealanders that benefit from that - from the farmer right through to transport operators and our retailers.

Support for the campaign was forthcoming from Buy NZ Made with Manager, Trina Snow, saying it was great to see a new campaign built around proudly New Zealand Made products and the people that make them. “We congratulate Cavalier Bremworth on their achievements to date and look forward to sharing this campaign as widely as possible”.

The new TVCs will be supported by billboards in high traffic areas in Auckland, Wellington and Christchurch including airport sites. Social media will also be key in the campaign, encouraging New Zealanders to ‘share the sheep’ through Facebook and YouTube and to engage through a number of other initiatives including competitions to win lapel badges and t-shirts to support New Zealand wool. In line with its philosophy of supporting Kiwi businesses, the badges and t-shirts are all made here in New Zealand.


NZ made creative team

Appropriately, the new campaign was created and produced by another New Zealand company, 100% New Zealand-owned independent advertising agency, Federation.

Spincast, a New Zealand based manufacturer, made the metal lapel badges. Seabreeze Apparel specialise in New Zealand made clothing and screenprinting have made the Cavalier Bremworth t-shirts.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news