MOBIT Reveals Application and Marketing Intelligence for SMS
New Zealand Company Reveals Pioneering Application and Marketing Intelligence for SMS
At the Infusionsoft annual user conference of 3500 worldwide users (#ICON14), MOBIT unveiled its cutting-edge mobile marketing subscription service which is now available in the United States, Australia and New Zealand. As a world first ‘hybrid technology, MOBIT has merged SMS with the power and richness of email and delivers a truly compelling new communication and marketing channel for companies.
According to recent data compiled by Advertising Age Magazine, the average open rate in email marketing continues to hover around 19.7%. With the lack of visibility in Internet marketing, this statistic is not surprising. In response, MOBIT, a technology company based in New Zealand, with offices in the US and Australia, is set to revolutionize marketing by bringing the functionality of email automation to mobile SMS marketing.
A recently released, 2-minute informational video highlights how MOBIT harnesses all the capabilities of email marketing for the mobile platform, while hurdling the most common problems of low visibility and spam filtering.
With email marketing and CRM platforms, such as Infusionsoft, businesses are able to send automated email campaigns that respond to audience behavior. With MOBIT’s technology, organizations and business owners will utilize the full-scale capabilities of marketing automation for the first time ever on mobile for SMS.
MOBIT enables its mobile platform for video marketing, landing page opt-ins, time-sensitive offers, list segmentation, and seamless data collection.
According to MOBIT co-founder and CEO, Sean McDonald, the goal of this technology is to completely streamline the way organizations communicate with their audience.
“Real engagement is what businesses need in today’s fast-paced climate. With mountains of email piled in everyone’s inbox, small business owners are scrambling to keep their heads above water. MOBIT puts their message in the audience’s pocket for higher visibility and deeper engagement.”
When asked about the specific results MOBIT users could expect, McDonald points to the visual elements of the technology that engage audiences in a deeper way.
“The video points out an obvious fact: people are visual. We like to see things before we react to them. That’s what MOBIT enables for mobile marketing. In the past, businesses have relied on black-and-white text. With MOBIT, you can leverage smartphone technology with full-color, image-based marketing.”
In addition to that, MOBIT eliminates the lack of visibility many organizations face today. With MOBIT, marketers never have to worry about the spam filter. Due to list segmentation, plain text-blasts have become a thing of the past, but MOBIT helps business owners speak only to their target market.
When viewers watch the introductory video, they will see a small preview of what MOBIT has to offer, including:
• Integration that moves a business'
marketing past the inbox.
• Automation that allows users to preset their campaigns and email sequences.
• Video and other full-spectrum marketing features that have never been available on the mobile platform before.
• Data collection that allows users to be proactive with their marketing.
Mr. McDonald says that “MOBIT is ideal for any business that is struggling to find cut-through and relevance in today’s cluttered world of bulk email marketing”.
Making its official debut at #ICON14 conference in Phoenix, Arizona, MOBIT certainly delivers on its tagline’s promise…Put your message in their pocket. To watch the video and find out more, visit http://www.mobit.com/#video
MOBIT delivers the ultimate marketing upgrade. Your audience receives instant access to full-scale marketing on mobile devices. With open and engagement rates well above its email cousin, MOBIT enables video marketing, list segmentation, mobile landing pages, and time-sensitive offers. Your audience receives their MOBIT right in their pocket within seconds, creating engaged reactions, easy data collection, and escalating ROI. With MOBIT, mobile marketing harnesses the full-scale intelligence as email automation without spam filtering or low visibility.