Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kiwi Hi-Tech Firms Look for Growth Secrets

Kiwi Hi-Tech Firms Look for Growth Secrets


Concentrate and Swaytech open annual sales and marketing survey for the hi-tech sector


6 August 2014. The annual Market Measures study that benchmarks New Zealand technology sales and marketing activities opened for the sixth time today.


“Market Measures is an established benchmark of what it takes to grow as a Kiwi tech exporter,” says Managing Director of Concentrate Owen Scott, developers of the survey along with fellow technology marketing specialists Swaytech.


Any New Zealand technology based company is invited to participate in the survey online at www.marketmeasures.co.nz

346 New Zealand technology companies completed the 2013 survey, a 25% increase on 2012. “We’d love to see participation increase even more in 2014,” says Bob Pinchin, Director, Swaytech “By taking the time to complete the survey we can strengthen the accuracy of the results which ultimately adds to the value of the report for tech companies nationwide.”


By participating in the survey recipients gain access to the results of the study, including a comprehensive report worth $250, resources including whitepapers and infographics and the opportunity for tech industry specialised marketing advice and services.


The study focusses on defining what sales and marketing factors contribute towards rapid growth in New Zealand technology companies.


Last year Market Measures found that high growth amongst survey respondents correlated with:

• Having a good understanding of all aspects of their target markets.

• Focussed sales and marketing activity on distinct market opportunities.

• Investing aggressively in their sales and marketing programmes (especially promotion).

• Confidently executing their whole commercialisation programme.

• Measuring their sales and marketing activities carefully.

The 2014 results will be available to the public early October via www.marketmeasures.co.nz.


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fletcher Whittled: Fletcher Dumps Adamson In Face Of Dissatisfaction

Fletcher Building has taken the unusual step of dumping its chief executive, Mark Adamson, as the company slashed its full-year earnings guidance and flagged an impairment against Australian assets. More>>

ALSO:

No More Dog Docking: New Animal Welfare Regulations Progressed

“These 46 regulations include stock transport, farm husbandry, companion and working animals, pigs, layer hens and the way animals are accounted for in research, testing and teaching.” More>>

ALSO:

Employment: Most Kiwifruit Contractors Breaking Law

A Labour Inspectorate operation targeting the kiwifruit industry in Bay of Plenty has found the majority of labour hire contractors are breaching their obligations as employers. More>>

ALSO:

'Work Experience': Welfare Group Opposes The Warehouse Workfare

“This programme is about exploiting unemployed youth, not teaching them skills. The government are subsidising the Warehouse in the name of reducing benefit dependency,” says Vanessa Cole, spokesperson for Auckland Action Against Poverty. More>>

ALSO:

Internet Taxes: Labour To Target $600M In Unpaid Taxes From Multinationals

The Labour Party would target multinationals operating in New Zealand to ensure they don't avoid paying tax if it wins power and is targeting $600 million over three years through a "diverted profits tax," says leader Andrew Little. More>>

ALSO: