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Kiwi Hi-Tech Firms Look for Growth Secrets

Kiwi Hi-Tech Firms Look for Growth Secrets

Concentrate and Swaytech open annual sales and marketing survey for the hi-tech sector

6 August 2014. The annual Market Measures study that benchmarks New Zealand technology sales and marketing activities opened for the sixth time today.

“Market Measures is an established benchmark of what it takes to grow as a Kiwi tech exporter,” says Managing Director of Concentrate Owen Scott, developers of the survey along with fellow technology marketing specialists Swaytech.

Any New Zealand technology based company is invited to participate in the survey online at

346 New Zealand technology companies completed the 2013 survey, a 25% increase on 2012. “We’d love to see participation increase even more in 2014,” says Bob Pinchin, Director, Swaytech “By taking the time to complete the survey we can strengthen the accuracy of the results which ultimately adds to the value of the report for tech companies nationwide.”

By participating in the survey recipients gain access to the results of the study, including a comprehensive report worth $250, resources including whitepapers and infographics and the opportunity for tech industry specialised marketing advice and services.

The study focusses on defining what sales and marketing factors contribute towards rapid growth in New Zealand technology companies.

Last year Market Measures found that high growth amongst survey respondents correlated with:

• Having a good understanding of all aspects of their target markets.

• Focussed sales and marketing activity on distinct market opportunities.

• Investing aggressively in their sales and marketing programmes (especially promotion).

• Confidently executing their whole commercialisation programme.

• Measuring their sales and marketing activities carefully.

The 2014 results will be available to the public early October via


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