Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi Hi-Tech Firms Look for Growth Secrets

Kiwi Hi-Tech Firms Look for Growth Secrets


Concentrate and Swaytech open annual sales and marketing survey for the hi-tech sector


6 August 2014. The annual Market Measures study that benchmarks New Zealand technology sales and marketing activities opened for the sixth time today.


“Market Measures is an established benchmark of what it takes to grow as a Kiwi tech exporter,” says Managing Director of Concentrate Owen Scott, developers of the survey along with fellow technology marketing specialists Swaytech.


Any New Zealand technology based company is invited to participate in the survey online at www.marketmeasures.co.nz

346 New Zealand technology companies completed the 2013 survey, a 25% increase on 2012. “We’d love to see participation increase even more in 2014,” says Bob Pinchin, Director, Swaytech “By taking the time to complete the survey we can strengthen the accuracy of the results which ultimately adds to the value of the report for tech companies nationwide.”


By participating in the survey recipients gain access to the results of the study, including a comprehensive report worth $250, resources including whitepapers and infographics and the opportunity for tech industry specialised marketing advice and services.


The study focusses on defining what sales and marketing factors contribute towards rapid growth in New Zealand technology companies.


Last year Market Measures found that high growth amongst survey respondents correlated with:

• Having a good understanding of all aspects of their target markets.

• Focussed sales and marketing activity on distinct market opportunities.

• Investing aggressively in their sales and marketing programmes (especially promotion).

• Confidently executing their whole commercialisation programme.

• Measuring their sales and marketing activities carefully.

The 2014 results will be available to the public early October via www.marketmeasures.co.nz.


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news