Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi Hi-Tech Firms Look for Growth Secrets

Kiwi Hi-Tech Firms Look for Growth Secrets


Concentrate and Swaytech open annual sales and marketing survey for the hi-tech sector


6 August 2014. The annual Market Measures study that benchmarks New Zealand technology sales and marketing activities opened for the sixth time today.


“Market Measures is an established benchmark of what it takes to grow as a Kiwi tech exporter,” says Managing Director of Concentrate Owen Scott, developers of the survey along with fellow technology marketing specialists Swaytech.


Any New Zealand technology based company is invited to participate in the survey online at www.marketmeasures.co.nz

346 New Zealand technology companies completed the 2013 survey, a 25% increase on 2012. “We’d love to see participation increase even more in 2014,” says Bob Pinchin, Director, Swaytech “By taking the time to complete the survey we can strengthen the accuracy of the results which ultimately adds to the value of the report for tech companies nationwide.”


By participating in the survey recipients gain access to the results of the study, including a comprehensive report worth $250, resources including whitepapers and infographics and the opportunity for tech industry specialised marketing advice and services.


The study focusses on defining what sales and marketing factors contribute towards rapid growth in New Zealand technology companies.


Last year Market Measures found that high growth amongst survey respondents correlated with:

• Having a good understanding of all aspects of their target markets.

• Focussed sales and marketing activity on distinct market opportunities.

• Investing aggressively in their sales and marketing programmes (especially promotion).

• Confidently executing their whole commercialisation programme.

• Measuring their sales and marketing activities carefully.

The 2014 results will be available to the public early October via www.marketmeasures.co.nz.


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news