Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kiwi acquisition shows strength of NZ Made

Buy NZ Made executive director Ryan Jennings has welcomed Cactus Outdoor’s acquisition of Albion Clothing.

"This is a clear win for New Zealand. The acquisition of one Kiwi brand by another, and the successful retention of domestic manufacturing shows what’s possible when businesses collaborate in hyper-competitive industries."

Mr Jennings says many local brands moved production overseas in the 90’s and 2000’s attracted by the promise of production scale at low unit cost, and are only now realising what they’ve lost in brand equity.

"Brands like Cactus Outdoor are stronger than ever because they found their edge with customers by guaranteeing product longevity and customisation over generic fast fashion.

"In the crowded outdoor apparel category, ‘New Zealand Made’ simply means ‘high performance.’

"Cactus Outdoor has relied on the New Zealand Made Kiwi trademark for over a decade, as a way of showing consumers they can trust the performance of their outdoor gear."

Mr Jennings says almost 90% of Kiwi consumers recognise the New Zealand Made trademark.

"Buy NZ Made brands are recognised locally and internationally for their quality and trustworthiness."


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Reserve Bank: Official Cash Rate Unchanged At 1 Percent

The Monetary Policy Committee has decided to keep the Official Cash Rate (OCR) at 1.0 percent. Employment remains around its maximum sustainable level while inflation remains below the 2 percent target mid-point but within our target range... More>>

ALSO:

Food Prices: Avocados At Lowest Price In Almost Three Years

Avocados are at their cheapest average price since February 2017, with tomato, lettuce, and cucumber prices also falling, Stats NZ said today. More>>

Auckland Port Move: Cabinet Ministers Deliberate On Report

Cabinet ministers now have a copy of a report urging the government to move the Auckland port up north, but say no final decisions have been made. More>>

ALSO:

Toxicology Tests Planned: Dead Rats Washed Up On Beaches

As many as 600 rats washed up on Westport's North Beach over the weekend to the horror of locals. DOC said they may have been killed by a recent 1080 poison drop 140km away and washed down the Buller River after heavy rain battered the coast. More>>

ALSO: