Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Business Headlines | Internet | Science | Scientific Ethics | Technology | Search

 

Can you deal with a digital detox?

New research from Auckland University of Technology (AUT) shows tourists who travel technology-free can suffer withdrawal symptoms akin to giving up smoking or drinking.

The findings also show that tech-free travellers can regain social, navigation and information-gathering skills when they disconnect.

The research comes as the demand for so-called ‘digital detox’ holidays is on the rise.

Dr Lena Waizenegger, from AUT Business School in New Zealand, worked with lead author Dr Wenjie Cai, from the UK-based University of Greenwich Business School, and Dr Brad McKenna, of the UK’s University of East Anglia (UEA) Norwich Business School.

Participants in the study agreed to restrict their access to technologies including mobile phones, laptops, tablets, the Internet, social media and navigation tools. The researchers examined the travellers’ emotions before they disconnected, during their disconnection, and after they reconnected.

‘Turning it off: Emotions in Digital-Free Travel’ has been published in the Journal of Travel Research. The findings show many of the travellers initially experienced symptoms of anxiety and frustration, but also excitement. Over time, these feelings developed into increasing levels of acceptance, enjoyment and even liberation.

Dr Waizenegger said that travellers initially missed the convenience and security of Google Maps and perceived connectivity of Facebook. However, this anxiety morphed into a positive experience for many.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

“Once they overcame the initial feelings of concern associated with disconnection, a number of the participants learned to navigate with paper maps and gained the confidence to ask other people for help with directions. That led to a much more interactive experience and a greater feeling of being connected to other people – which ultimately became a highlight of their holiday.”

Dr Cai said the research offers valuable insights into the growing desire by travelers to break away from the constant connectivity offered by technological affordances.

“The increasing popularity of digital-free tourism shows people are growing tired of having non-stop access to information and services. It is helpful to see the emotional journey that travellers without technology are experiencing.”

Dr McKenna said the findings have valuable implications for tour operators and destination management organisations when developing ‘off-the-grid’ packages or tech-savvy tour products.

“Understanding what triggers consumers’ emotions can help service providers to improve products and marketing strategies,” said Dr McKenna. “The trips our travellers took varied in terms of lengths and types of destinations, providing useful insights into various influencing factors on emotions.”

Once reconnected, many participants said they were overwhelmed by the slew of messages and notifications received while disconnected. Some resolved to have another digital detox in the future.

In total 24 participants from seven countries travelled to 17 countries and regions during the study. A number of New Zealanders took part, visiting Tonga, Fiji, the Cook Islands and Abel Tasman National park. Other participants travelled from Australia to various destinations. Most disconnected for more than 24 hours and data was collected via diaries and interviews.

‘Turning it off: Emotions in Digital-Free Travel’ Wenjie Cai, Brad McKenna and Lena Waizenegger, is published in the Journal of Travel Research on 14 August 2019.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.