Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Elle Macpherson Intimates Go Sky High

=
5 October 2005

United States Launch Takes Elle Macpherson Intimates Sky High


Click for big version

Elle Macpherson Intimates is turning heads with 14-storey high billboards in Queens, New York city. The two giant billboards, featuring stunning images from the latest Elle Macpherson Intimates campaign, were unveiled this month as part of the North American launch of the new campaign.

The giant EMI billboards, situated along the Long Island Expressway, were specially created by media company Mindshare. They are visible from ¼ mile away as drivers approach the Queen's Boulevard exit.

Elle Macpherson last week made a personal appearance on the Today Show in New York to talk about the new campaign. Previously 200,000 copies of a custom-made Elle Macpherson Intimates newspaper - the Intimate Times - were distributed on the streets of New York and at Fashion Week. Phone kiosks, wall posting and exquisite shop window displays were also unveiled in central Manhattan.

Earlier, Elle Macpherson made an instore appearance in Toronto at Holt Renfrew, an Elle Macpherson Intimates stockist and one of Canada's most prestigious department stores. She was also a special guest at an exclusive Holt Renfrew dinner and had a number of interviews with key media, including Fashion TV, Canada AM, The National Post, Edmonton Journal and Calgary Herald.

The new Elle Macpherson Intimates campaign is based on the idea that everyone has an intimate story - personal and precious. Shot by acclaimed fashion photographer Regan Cameron, each of the five images shows the model dressed in Elle Macpherson Intimates and surrounded by possessions that offer a glimpse into her private world.

The campaign has been further enhanced with contributions from international celebrities who have each written a piece to match one of the images. Writings from Damien Hirst, Sir Elton John, Matt Ford, Sandra Bernhard and Tracey Emin have been bound into a beautiful, very limited edition anthology that celebrates the campaign. There is also a contribution from 'Anon'. While the book is not available for sale, stories can be viewed online at the campaign website, www.intimate-stories.com

This is the third campaign from Elle Macpherson Intimates to challenge perceptions of the word 'intimate' and explore its various meanings. In 2003, it released the 'Intimate Moments' campaign, shot by cult British photographer Rankin. In 2004, the concept was further progressed with new campaign imagery inspired by film noir and the high glamour of the 1950s, and shot by celebrated fashion photographer Mario Sorrenti.

**********



Click for big version

**********

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Hospitality NZ: Hospitality Wages Jump 9% To Pass Living Wage
Wages and salaries across the hospitality sector continue to increase despite businesses having to battle through some of the toughest trading periods in living memory... More>>



Climate Leaders Coalition: Launches New Statement Of Ambition, Appoints New CEO Convenor

The Climate Leaders Coalition is tonight officially launching a new Statement of Ambition to accelerate business action on climate change... More>>


Retail: New Law Paves Way For Greater Supermarket Competition

Legislation that bans major supermarkets from blocking their competitors’ access to land to set up new stores paves the way for greater competition in the sector, Minister of Commerce and Consumer Affairs Dr David Clark said... More>>



MYOB: New Data Shows Increase In SMEs Experiencing Stress And Anxiety

The lingering impacts of the COVID-19 pandemic have led to a surge in the number of local SME owners and operators experiencing stress and anxiety, according to new research from business management platform, MYOB... More>>



Carbonz: Cashing In On Carbon: The New Marketplace Helping Native Forest To Thrive

The country’s first voluntary carbon credit marketplace, Carbonz, is here to restore native biodiversity and help Aotearoa reach its carbon zero goals by selling the first carbon credits exclusively from native forest... More>>
Entrust District: Dividend Will Be Welcomed After Another Tough Year
We’ve all heard of the saying; “if it sounds too good to be true, it probably is” but for Aucklanders within the Entrust District, getting their share of Entrust’s 2022 annual dividend payment really is as good as it sounds... More>>