Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Elle Macpherson Intimates Go Sky High

=
5 October 2005

United States Launch Takes Elle Macpherson Intimates Sky High


Click for big version

Elle Macpherson Intimates is turning heads with 14-storey high billboards in Queens, New York city. The two giant billboards, featuring stunning images from the latest Elle Macpherson Intimates campaign, were unveiled this month as part of the North American launch of the new campaign.

The giant EMI billboards, situated along the Long Island Expressway, were specially created by media company Mindshare. They are visible from ¼ mile away as drivers approach the Queen's Boulevard exit.

Elle Macpherson last week made a personal appearance on the Today Show in New York to talk about the new campaign. Previously 200,000 copies of a custom-made Elle Macpherson Intimates newspaper - the Intimate Times - were distributed on the streets of New York and at Fashion Week. Phone kiosks, wall posting and exquisite shop window displays were also unveiled in central Manhattan.

Earlier, Elle Macpherson made an instore appearance in Toronto at Holt Renfrew, an Elle Macpherson Intimates stockist and one of Canada's most prestigious department stores. She was also a special guest at an exclusive Holt Renfrew dinner and had a number of interviews with key media, including Fashion TV, Canada AM, The National Post, Edmonton Journal and Calgary Herald.

The new Elle Macpherson Intimates campaign is based on the idea that everyone has an intimate story - personal and precious. Shot by acclaimed fashion photographer Regan Cameron, each of the five images shows the model dressed in Elle Macpherson Intimates and surrounded by possessions that offer a glimpse into her private world.

The campaign has been further enhanced with contributions from international celebrities who have each written a piece to match one of the images. Writings from Damien Hirst, Sir Elton John, Matt Ford, Sandra Bernhard and Tracey Emin have been bound into a beautiful, very limited edition anthology that celebrates the campaign. There is also a contribution from 'Anon'. While the book is not available for sale, stories can be viewed online at the campaign website, www.intimate-stories.com

This is the third campaign from Elle Macpherson Intimates to challenge perceptions of the word 'intimate' and explore its various meanings. In 2003, it released the 'Intimate Moments' campaign, shot by cult British photographer Rankin. In 2004, the concept was further progressed with new campaign imagery inspired by film noir and the high glamour of the 1950s, and shot by celebrated fashion photographer Mario Sorrenti.

**********



Click for big version

**********

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Frog Recruitment: Kiwi Workers Reluctant To Make Business Trips Across The Ditch Despite Trans-Tasman Bubble Opening

When the trans-Tasman travel bubble opens today, many Kiwi companies won't be rushing to buy an air ticket, reluctant to cross the ditch to do business. The latest survey conducted by leading recruitment agency, Frog Recruitment of nearly 1,000 New Zealand ... More>>

Tourism: Employers Welcome Back Working Holidaymakers

Tourism businesses gearing up for the return of Australian visitors from next week will be relieved to learn that they will also have access to an offshore pool of much-needed job candidates, Tourism Industry Aotearoa says. Tourism employers around ... More>>

Commerce Commission: Latest Broadband Report Confirms Improved Performance Of Premium Fibre Plans

The latest report from the Commerce Commission’s Measuring Broadband New Zealand programme shows that the performance of Fibre Max plans has improved substantially. This follows a collaboration between the Commission, its independent testing partner, ... More>>

Air New Zealand: Capital Raise Deferred

Air New Zealand has decided to defer its planned capital raise to later in 2021 allowing more time to assess the impacts of recent developments on the airline’s path to recovery. 'We’ve seen some clearing of COVID-19 clouds recently, with ... More>>


Stats NZ: New Report Shows Impact Of Demands On Land In New Zealand

A new environmental report released today by the Ministry for the Environment and Stats NZ, presents new data on New Zealand’s land cover, soil quality, and land fragmentation. The land cover data in the report, Our land 2021 , provides the most ... More>>

ALSO:

Stats NZ: March Card Spending Rebounds Despite COVID

There was a lift in retail card spending in March following a fall in the lockdown-disrupted February month, Stats NZ said today. Seasonally adjusted retail card spending rose by $53 million (0.9 percent), compared with February 2021. Visit our website to read ... More>>

PwC: Outcome Of Review Into Air New Zealand Gas Turbines Business

Air New Zealand has received the report into its Gas Turbines business from independent external advisers PwC. Air New Zealand Chairman Dame Therese Walsh says the report identified a range of effective controls in the Gas Turbines revenue contracting ... More>>