New Zealand business embraces 1000 Hours Project

Media Release

Wednesday 18 March, 2009

New Zealand business embraces DraftFCB’s 1000 Hours Project designed to save jobs

The 1000 Hours Project, recently launched by advertising agency DraftFCB, has received a positive response from NZ business. The initiative sees 1000 free hours of advertising expertise offered by DraftFCB to help maintain and create jobs.

Over 90 companies have applied in the first two weeks and the project has received praise from Prime Minister John Key’s office, who have commended the idea.

Since launching on 2 March, the project has grown in size with several other companies offering their services to the recipients of the fund. Media, Marketing, Human Resource, Photography and Coaching businesses have contacted DraftFCB put forward their own pro-bono contributions. The total value of services offered to the potential recipients has more than doubled to an estimated value of $500,000.

DraftFCB CEO, Bryan Crawford says of the response to the initiative “We are pleased that there has been so much interest from both applicants and other companies wanting to contribute to 1000 Hours Project themselves. However, the sobering truth is that this shows that there is a real need from many businesses for help and support during these difficult times”.

Mr. Crawford adds, “If we see more companies get on board and 1000 Hours continues to grow the project could help save more jobs and boost our economy.”

ENDS

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