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FeedSafeNZ launches bold new initiative

New Zealand Feed Manufacturers Association (NZFMA) has introduced a new risk management programme that sees significant upgrades to the auditing and testing conducted by feed manufacturers.

While the quality of feed manufacturing is already spot checked by the Ministry for Primary Industries (MPI) and regularly audited by AsureQuality, this new risk management initiative will require additional testing of ingredients used to manufacture the feed they produce. This helps to safeguard the quality of animal feed and, by extension, the food New Zealanders enjoy.

“FeedSafeNZ is a dynamic organisation that responds swiftly to changes in the industry. Increasingly New Zealand’s feed manufacturers are sourcing non grain ingredients from places around the world, including China and the Philippines,” says Michael Brooks, executive director of the NZFMA.

“These new sources have brought some uncertainty about the accuracy of labelling and the quality of the raw material, especially non grain ingredients such as vitamins and minerals that are added to feed. As an organisation attuned to the changes in our industry, we feel we need to take testing to another level, which is why the NZFMA has introduced additional testing regimes to verify that any additives are what they claim to be. All ingredients must adhere to strict standards to achieve FeedSafeNZ accreditation.”

These new testing regimes will be implemented now, with all new audits for feed manufacturers including this extra level of scrutiny.

FeedSafeNZ, which was introduced in 2015, is an accreditation for NZFMA members who pass independent, audited standards on their manufacturing processes.

“FeedSafeNZ accreditation is there to help ensure safe feed for animals and to protect the safety of human food,” says Brooks.

FeedSafeNZ audits are carried out annually by AsureQuality, a company that provides food safety and biosecurity services to the food and primary production sectors worldwide. Feed manufacturers undergo a stringent testing regime that involves a thorough on-site audit of their ingredients, plant and storage facilities and operations. Only FeedSafeNZ accredited sites are permitted to use the FeedSafeNZ logo on their packaging and other materials.

“Anyone who feeds animals, be it farm animals or pets, would be well advised to look for the FeedSafeNZ logo,” says Brooks.

“For farmers, especially, it is crucial that the quality and integrity of the food we produce in New Zealand remain uncompromised. FeedSafeNZ accreditation provides stock owners the assurance that the feed they are purchasing is manufactured to the highest possible standard."


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