Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Netflix’s ‘The Witcher’ is world's most popular TV series

Netflix is out to an early lead in the highly competitive race for the next Game of Thrones.

The new fantasy drama The Witcher has become the most in-demand TV series in the world during its first full week of availability.

From December 22-28, The Witcher was 37.12x more in demand than the average series globally - ahead of Disney+'s The Mandalorian (32.7x) and HBO's Game of Thrones (26.17x).

As highlighted in our weekly US insights article, the series has also become the most in-demand show with American audiences during the same time period.

In addition to jumping ahead of The Mandalorian, The Witcher held off a strong showing from Saturday Night Live in the wake of Eddie Murphy’s universally well received return as host of the NBC mainstay.

The Witcher’s immediate worldwide success highlights the impact that a binge released series can have on driving audience demand.

Its success is also crucial for Netflix heading into the 2020s as the streamer fights off new SVOD players, and declining global digital original demand share.

For more insights into how The Witcher is performing in six key markets, see our new public Title Insights Pages which are updated daily with the latest Parrot Analytics demand data:

United States
United Kingdom

© Scoop Media

Business Headlines | Sci-Tech Headlines


Reserve Bank: RBNZ To Implement $30bn Large Scale Asset Purchase Programme Of NZ Govt Bonds

The Monetary Policy Committee (MPC) has decided to implement a Large Scale Asset Purchase programme (LSAP) of New Zealand government bonds. The negative economic implications of the coronavirus outbreak have continued to intensify. The Committee ... More>>


Elevate NZ: Venture Fund To Lift Productivity

The Government’s new $300 million venture capital fund - announced in last year’s Budget – is now open for business as the Elevate NZ Venture Fund. Finance Minister Grant Robertson says lifting New Zealand's productivity requires well-functioning ... More>>


COVID-19: Case Confirmed In NZ – Expert Reaction

After spreading across the globe for months, the first case of COVID-19 has been reported in New Zealand. The Ministry of Health says the risk of a community outbreak is low, due to their preparedness and the high awareness of the disease. The Science ... More>>


Agriculture: New Legislation To Boost Organics

New organics legislation will boost consumer confidence and help grow an innovative sector, says Food Safety Minister Damien O’Connor. “The Organics Product Bill, introduced to Parliament this week, aims to increase consumer confidence when purchasing ... More>>


Biodiversity Policy: Misinformation Circulating

Forest & Bird is concerned at misinformation circulating regarding a policy statement aimed at protecting New Zealand’s unique biodiversity. The National Policy Statement for Indigenous Biodiversity is being consulted on by the ... More>>