Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

ASB Donates New Zealand Rugby Sponsorship To Help Kickstart Small Business

ASB is donating its largest sponsorship asset, the All Blacks, Black Ferns and Maori All Blacks, to promote small and medium-sized New Zealand businesses in an effort to spotlight SMEs and stimulate New Zealand’s economy.

The bank will create 100 advertising packages featuring the players from all three national teams to promote 100 SMEs across New Zealand.

ASB executive general manger Business Banking Tim Deane hopes the New Zealand Rugby sponsorship donation will help SMEs to get ahead in their business recovery following COVID-19.

“SMEs are the backbone of New Zealand’s economy and we all know someone who has owned, worked in or frequents a small business, but with limited resources, we know many small businesses aren’t able to market themselves sufficiently at a time where it’s so crucial for revenue.

“We’re very excited to use our New Zealand Rugby sponsorship to help boost small businesses by creating compelling advertising content to promote businesses throughout the country, featuring some of the biggest names in world rugby,” says Deane.

The bank is dedicating $3 million to supporting SMEs through their Borrow the All Blacks campaign by leveraging their sponsorship of New Zealand Rugby (NZR), creating and producing 100 advertisements and purchasing media placements around the country tailored to each individual business.

“We know that many parts of New Zealand are struggling through these challenging times, including small businesses, so we’re thrilled to see our partners at ASB going above and beyond to help them,” says NZR chief commercial officer Richard Thomas.

“We’re looking forward to supporting ASB in their mission to help some fantastic Kiwi businesses and the wider New Zealand economy,” says Thomas.

Each business will receive a personalised video advertisement starring one of over 50 players from the Maori All Blacks, All Blacks and Black Ferns teams.

The advertisements will put these SMEs in front of millions of New Zealanders through digital media, out-of-home billboards and social media throughout August.

This initiative is the latest for the bank in their support of local businesses since the beginning of New Zealand’s lockdown, and follows its recent launch of the ASB Business Hub, an online resource providing SMEs with free advice, tools and offers for navigating the economic impacts of the pandemic.

SMEs can enter via the ASB Business Hub to Borrow an All Black for their own advertising campaign. To find out more and apply, visit businesshub.asb.co.nz.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 


Contact: Business Drops, New Generation On Hold

New Zealand’s second-largest energy company Contact Energy (‘Contact’) released its full year financial results for the 12 months to 30 June 2020 (‘FY20’) this morning. More>>

Mining: OceanaGold Announces Receipt Of WKP Mining Permit

MELBOURNE, Australia, Aug. 6, 2020 /CNW/ - OceanaGold Corporation (TSX: OGC) (ASX: OGC) (the 'Company') is pleased to announce it has received the mining permit for Wharekirauponga ('WKP') on the North Island of New Zealand. ... More>>

ALSO:

Economy: COVID-19 Lockdown Has Widespread Effects On Labour Market

In the June 2020 quarter, the seasonally adjusted unemployment rate fell to 4.0 percent, down from 4.2 percent last quarter, while underutilisation rose, Stats NZ said today. More>>

ALSO:

NZ Post: New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3

New research by NZ Post into how the COVID-19 response has impacted the way Kiwis shop online, shows online shopping increased 105%* when the country moved into Alert Level 3, and may have changed the way Kiwis shop permanently. Online spend peaked ... More>>

ALSO:

Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Antarctica NZ: Ice-Olation

Antarctica New Zealand is gearing up for a much reduced season on the ice this year and a very different deployment to normal! Before they head to one of the remotest places on the planet, all personnel flying south with the New Zealand programme will ... More>>

ALSO:

QV Valuations: July House Price Index Illustrates Market Resilience

According to the July 2020 QV House Price Index (HPI) results out today , property values recorded a marginal increase, up 0.2% over the month. This is somewhat of a turnaround from June, after the national index edged 0.2% lower. More>>

ALSO:

Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>

ALSO:

FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>

ALSO: