Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Firth Concrete Cements Its Journey To Tikanga Māori

Firth truck.

Fletcher Building company Firth is celebrating its journey to Tikanga Māori and Pasifika culture with a bold new concrete truck, about to hit the roads in Auckland.

Firth General Manager Cameron Lee says: “We’ve transformed a concrete truck with a bespoke commissioned Māori and Pasifika tā moko to represent Firth’s story and people, our customer promise and the strength our cultures give us.

“We have a large proportion of Māori and Pasifika people in our team. The truck embraces and celebrates who we are, and the journey we are on.

“It’s great to see this idea, which originated from our Māori and Pacific leadership programme Whakatupu, become a reality.”

Firth worked with up-and-coming Te Puke-based artist Michael Collins on the tā moko, which proved quite a challenge given the asymmetrical shape of the truck bowl as well as handles and hatches that had to be worked around.

“The Harakeke weave represents strength, the shark teeth show the journey, and the koru is about new life. The tā moko tells the story of Firth’s path to tikanga Māori, its values and culture.

“The design process was unique and a fun challenge that I’m really proud of. I’ve never designed for something like this before.”

The application of the one-off decal was completed in around 5 hours over a single day. The intricate process was captured by time-lapse photography.

The concrete truck is the first of a new series of head-turning trucks for Firth. Over the past two years, Firth introduced a number of Rainbow trucks to its fleet. These are a common sight on Auckland’s Southern Motorway, Kapiti Coast, Christchurch and Queenstown.

“When we saw what one Rainbow truck did, it opened our eyes to the difference we could make as a national company. We hope to inspire people with our Tikanga Māori and Pasifika truck and connect with them through our values and culture,” says Mr Lee.

Firth employs 673 people and has around 460 concrete trucks transporting concrete from its 64 concrete plants around New Zealand. Over time Firth plans to transform more and more of its trucks to turn heads and promote an inclusive culture around the country.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Stats NZ: Largest Drop In Terms Of Trade In A Decade As Dairy Export Prices Sour

Lower export prices for dairy, meat, and logs in the September 2020 quarter led to the biggest drop in terms of trade since June 2009, Stats NZ said today. Export prices fell in the September 2020 quarter, down 8.3 percent from its highest ever ... More>>

ALSO:

Stats NZ: Election Boosts October Job Numbers

Job numbers were boosted by general election staff in October 2020, along with rises in the manufacturing, retail, and hospitality industries, Stats NZ said today. Filled jobs rose by 27,667 to 2.2 million in October 2020 compared with September, after ... More>>

Government: New Year Border Exception For Seasonal Workers In The Horticulture And Wine Industries

2000 additional RSE workers to enter New Zealand early next year employers must pay these workers at least $22.10 an hour employers will cover costs of managed isolation for the RSE workers RSE workers will be paid the equivalent of 30 hours work a week ... More>>

ALSO:


Media: Discovery, Inc. Completes Acquisition Of New Zealand’s Mediaworks TV Ltd

Auckland, New Zealand, December 1, 2020 - Discovery, Inc. (“Discovery”), the global leader in real-life entertainment, has completed its acquisition of New Zealand’s leading independent free-to-air commercial broadcaster, MediaWorks TV Ltd, now operating ... More>>

Department Of Conservation: Big Year Underway At Albatross Colony

Familiar faces are returning for the new season of Royal Cam, with a big breeding year underway for the toroa/northern royal albatross colony on Otago’s windswept Pukekura/Taiaroa Head. More than 120 albatrosses, a taonga species, have returned ... More>>

Real Estate: ASB Survey Reveals Majority Of Kiwis Expect House Prices To Keep Climbing

ALSO:

House price expectations are soaring as New Zealand’s housing market shifts up a gear. But stretched affordability is putting a dent in perceptions of whether it’s a good time to buy. While Kiwis reveal they do expect interest rates to fall further. ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>

ALSO: